#Japan #Tokyo #Odakyu Line #Natural Water #Vittel

Introduction

In an innovative move to enhance brand visibility, Vittel, a renowned French natural mineral water, has launched an advertising campaign that can be seen on the Odakyu Line in Tokyo. Executed by Nichi-Futsu Trading Co., Ltd., led by CEO Guillaume Caru, this campaign is set to run until early June 2026. On one of the Odakyu Line's trains, riders will be greeted by the refreshing and mineral-rich essence of Vittel as they travel.

The Essence of Vittel

Vittel water is sourced from the serene town of Vittel, nestled in the striking Vosges Mountains of France. During its journey through the mountains, the water absorbs essential minerals, making it not just refreshingly pure but also healthy. Each 100ml of Vittel contains 24mg of calcium and 4.2mg of magnesium, vital minerals that are often lacking in our daily diets. For someone consuming 1 liter of Vittel, they can receive 240mg of calcium, which is approximately 30% of the recommended daily intake for adults, as stated by Japan's Ministry of Health, Labour and Welfare (2020). This makes Vittel not just a beverage but a contribution to a balanced diet.

Objectives of the Campaign

The primary objective of this advertising initiative is to boost brand recognition and educate consumers about Vittel's unique health benefits. The campaign aligns with the increasing trend towards health and wellness, encouraging individuals to incorporate mineral-rich water into their daily hydration routine. With dedicated advertising inside the trains, Vittel aims to remind commuters of the importance of their hydration choices, making them aware of a product that’s rich in natural minerals.

Campaign Details

• - Advertising Period: Until early June 2026
• - Location: One car of a train on the Odakyu Line

For those interested in experiencing this unique advertisement, it’s important to note that specific details about operating times and information about the train cars will remain confidential. Commuters are encouraged to keep an eye out for the advertisements and to respect the etiquette surrounding mobile phone use while on the train.

About Nichi-Futsu Trading Co., Ltd.

Nichi-Futsu Trading has been importing and distributing food products, ingredients, and beverages since its establishment on May 31, 1954. Based in the heart of Tokyo, the company aims to bring quality products from around the world, offering unique and healthy alternatives like Vittel to the Japanese market.

Conclusion

As the campaign rolls out, Vittel hopes to connect with health-conscious consumers and reinforce the essential role of hydration in a healthy lifestyle. Keep an eye out on the Odakyu Line for a refreshing encounter with Vittel, and remember, every sip counts towards a healthier you!