#Japan #Tokyo #KADOKAWA #Oshi no Ko #Puzzle Star

Half Anniversary Celebration for 【Oshi no Ko】 Puzzle Star

KADOKAWA, the prominent entertainment company, has announced an exciting campaign to celebrate the half anniversary of the popular mobile puzzle game, 【Oshi no Ko】 Puzzle Star. This campaign will run from August 17, 2026, to September 16, 2026, featuring new character additions, special events, and various promotions that fans can eagerly participate in.

What is 【Oshi no Ko】 Puzzle Star?

Developed by NHN and published in Japan by KADOKAWA, 【Oshi no Ko】 Puzzle Star is a smartphone puzzle game that allows players to immerse themselves in the world of the beloved anime series 【Oshi no Ko】. The game showcases characters drawn from a world that juxtaposes the glitz and glamour of the entertainment industry with its darker sides. With an upcoming fourth season in production, the game's popularity only continues to soar. Players can enjoy simple mechanics where they connect and clear blocks, each character boasting unique skills and outfits that enhance the gameplay experience.

Special Character Pickup Gacha Launching for Half Anniversary

To commemorate the occasion, KADOKAWA is introducing a special pickup gacha featuring unique costumes created exclusively for the game. The first round will showcase the characters Ruby and Aqua, designed under the supervision of Hiroka Hirayama, the character designer for the anime.

Details of the First Pickup Gacha:

• - Duration: August 17, 2026, 11:00 AM - September 1, 2026, 10:59 AM
• - Characters Featured:

- ★★★ [Half Anniversary] Ruby
- ★★ [Half Anniversary] Aqua
_Note: These cards may later be added to the standard gacha pool._

Daily Login Rewards Worth Up to 30 Gacha Rolls

Throughout the campaign, players who log in daily can obtain rewards totaling to an impressive 30 gacha rolls. This includes valuable in-game currencies and special items themed around the half anniversary.

• - Rewards Breakdown:

- Gacha Total: Up to 5,600 diamonds + 10 pickup gacha tickets
- Highlighted Bonuses:
- ★★[Half Anniversary] Ai (available from August 21 to August 30)
- ★★[Half Anniversary] MEM Chou (available from September 1 to September 9)
_Note: All items may later be incorporated into the standard gacha pool._

Comeback Campaign for Returning Players

To promote player engagement, KADOKAWA is launching a Comeback Campaign targeting users who haven't logged in for over 30 days, offering them enticing rewards.

• - Campaign Period: August 17, 2026, 00:00 - September 16, 2026, 23:59
• - Main Rewards Include:

1. Daily login bonuses yielding up to 10 gacha rolls (3,000 diamonds)
2. First-time login bonuses including standard gacha tickets (10 items)
3. Unlimited Heart (1 hour) and Unlimited Blue Heart (1 hour) provided daily
_Note: Condition 2 and 3 are valid from August 17 to September 16._

Exclusive Sign-In Cards Featuring Character Signatures

Both newly added [Half Anniversary] cards (4 types) and login bonus cards (2 types) come with special character signatures, making them unique collectibles.

Gameplay Rewards for Puzzle Participation

From August 17, players can acquire the [Half Anniversary] Ruby costume through the new “Like Pass” feature, which includes outfit components like hair, accessories, and clothing.

• - Event Duration: August 17, 2026, 11:00 AM - September 16, 2026, 10:59 AM
• - Highlight Reward: [Half Anniversary] Ruby Costume

Purchasing the premium “Like Pass” unlocks additional exclusive rewards, such as a photo frame featuring [Half Anniversary] Ruby.

Social Media Campaigns to Celebrate the Half Anniversary

Engagement will reach new heights with two key campaigns on X (formerly Twitter):
1. #SoonOshiPazHalfAnniv Campaign – A daily hashtag event where participants can win items like diamonds or character acrylic stands.
- Duration: August 19 - August 25
2. #OshiPazHalfAnniv Campaign – A follow-and-repost campaign offering players a chance to win gacha tickets or signed character artwork.
- Duration: August 25 - August 31

With these diverse events and promotions, KADOKAWA aims to deliver a fresh wave of entertainment experiences for fans of the 【Oshi no Ko】 series worldwide.

For more information, gamers can visit the official website or download the game from the App Store or Google Play.