Osulloc Brings the Art of Luxury Korean Tea to Erewhon Markets

Celebrating Korean Tea Culture with Osulloc



Osulloc, a prestigious luxury tea brand from Korea, takes a major step in expanding its presence in the United States by launching five exclusive tea products at Erewhon markets in Los Angeles. This new introduction highlights Osulloc's commitment to sharing the natural flavors and health benefits derived from the exquisite teas of Jeju Island, which is globally recognized for its rich terroir and climate ideal for tea cultivation.

Osulloc has spent over 40 years cultivating and perfecting the art of tea-making, emphasizing sustainable practices and organic farming. The ethos of this brand is deeply connected to maintaining the traditional values of Korean tea culture, making them not just a commercial entity, but a cultural ambassador of sorts. At Erewhon, shoppers will find a carefully curated selection of organic, plant-based teas that reflect the brand's dedication to farm-to-cup freshness.

Among the star attractions is Sejak, a traditional green tea harvested in early spring. Known for its delicate floral aroma and subtle flavor profile, this tea encapsulates the lush landscapes of Jeju Island. It's a perfect entry point for those looking to experience the soothing qualities of Korean green tea. In addition to Sejak, Osulloc is also offering Premium Matcha, sourced directly from its tea farm on Jeju Island. The matcha is known for its crisp and savory taste, embodying the essence of Jeju's rich volcanic soils — a paradise for matcha enthusiasts.

Osulloc has not stopped at just green teas, though. The brand has also introduced Jeju Volcanic Oolong Tea, Jeju Pure Green Tea, and an innovative Green Tea Stick. The Green Tea Stick is particularly appealing for on-the-go consumers, enabling a refreshing cold brew experience with minimal effort — just add cold water and enjoy! This innovation not only offers convenience but also encourages consumers to stay hydrated with a delicious, antioxidant-rich beverage.

It's evident that Osulloc is not just selling tea but is providing a gateway into the sprawling heritage of Korean tea culture. Their tea houses, notably the OSULLOC Tea Museum in Jeju, are a testament to their commitment to promoting tea education. In Seoul and Busan, Osulloc has established several tea houses where visitors can immerse themselves in the country's rich tea history, enhancing the overall experience of tea drinking through education and presentation.

Quality control is a hallmark of Osulloc's operations, with meticulous attention from the cultivation stage to the final product. By being mindful of each step in the tea-making process, from picking to blending, Osulloc can guarantee that each cup embodies the highest standards of excellence.

Now, with its products flowing into Erewhon markets, Osulloc is engaging a wider U.S. audience, inviting tea lovers and newcomers alike to explore the remarkable journey of each tea leaf. The prices range between $12.99 and $150.00, accommodating diverse consumer preferences. Both at Erewhon and on Amazon, Osulloc provides easy access to what many already consider the most distinguished teas of Korea.

In conclusion, Osulloc's launch at Erewhon markets marks an exciting new chapter in the American tea landscape, encouraging all to appreciate not just the flavors of Jeju Island's teas but also the profound cultural narratives behind each cup. For anyone wishing to experience this slice of Korean heritage, Osulloc is set to be a beloved brand that signifies quality, tradition, and wellness.

Topics Consumer Products & Retail)

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