Pokeworks Achieves Record Growth and Sets Ambitious Goals for 2025

Pokeworks Breaks Records: A Look at 2024 and Beyond

Pokeworks, the fastest-growing poke brand worldwide, has reported unprecedented success for the year 2024, setting new records and outpacing industry standards. As the brand gears up for an exciting 2025, it’s worth diving into the strategies and innovations that have fueled its rapid growth.

A Year of Record-Breaking Achievements

In 2024, Pokeworks celebrated remarkable performance metrics, which included nearly doubling year-over-year same-store sales. This surge is attributed to enhanced same-store traffic and a keen focus on guest satisfaction, setting the stage for even greater success in 2025.

Driving Franchisee Success

Central to Pokeworks’ triumph has been its unwavering commitment to the success of its franchisees. The brand's operations team has expanded, prioritizing systems that optimize financial outcomes for its outlets. A significant part of this strategy involves actively soliciting guest feedback through surveys and reviews, which enables franchisees to refine service and uphold exceptional food quality. "At Pokeworks, our franchisees are the heart of our brand," stated Peter Yang, co-founder and Chief Development Officer. This focus has allowed franchisees to thrive and translate their success into premium experiences for guests, paving the way for significant sales growth.

Strategic Expansion Plans

Furthermore, Pokeworks made its mark by increasing its national and international presence by 10% in 2024. The brand launched eight new locations in prominent markets such as Michigan, Texas, California, New York, and Georgia, along with three additional venues in Canada. With plans to unveil six more locations in early 2025, Pokeworks aims to penetrate both established markets and unique spaces like airports and college campuses.

Innovative Marketing Strategies

Under the guidance of Ha Ly, Head of Marketing, the brand has revolutionized its marketing initiatives, focusing on omnichannel strategies and digital marketing campaigns. Recent campaigns, such as the 'Pokeworks Aloha Summer Sweepstakes', enhanced customer engagement and excitement, leading to significant brand visibility. Notably, efforts to refine the loyalty program have also yielded impressive results. The brand utilizes data analytics, allowing it to better understand guest preferences and foster stronger connections with both guests and franchisees.

Menu Innovations Ahead

For 2025, Pokeworks envisions launching an array of innovative menu items designed to keep guests excited. Upcoming offerings include Hawaiian Hot Plates, an all-new line of Signature Drinks, Açaí Bowls, and intriguingly, “Poke Bombs”. By harnessing guest feedback and insights from market data, the brand aims to maintain its leadership in the fast-casual poke industry and consistently adapt its offerings to meet evolving consumer tastes.

Recognition and Accolades

The fruits of Pokeworks’ labor have not gone unrecognized. For the fifth consecutive year, the brand has been listed among Fast Casual's Top 100 Movers and Shakers and earned a spot in QSR’s 'Best Restaurant Franchising Deals for 2024'. These accolades highlight the brand's ongoing dedication to quality and innovation within the fast-casual dining landscape.

About Pokeworks

Founded in 2015 with a mission to share the culinary delights of poke, Pokeworks has emerged as a leader in the fast-casual dining space. The brand offers unique customizable poke experiences, enabling guests over 50,000 ways to tailor their orders to fit diverse dietary preferences. Popular menu items, like the Poke Burrito, have garnered a dedicated fanbase, complemented by an array of proprietary sauces catering to various taste profiles.

In 2022, Pokeworks was named the "Top Poke Franchise" by Startups Magazine, reinforcing its position in the industry. Currently, Pokeworks boasts 72 locations across 20 states along with international outposts in Taiwan and Canada. For more insights on franchise opportunities, visit pokeworksfranchise.com.

With 2024 marking a transformative year, Pokeworks is well-positioned to carry forward its momentum into 2025, further solidifying its status as a beloved brand among poke enthusiasts worldwide.