#Japan #K-Beauty #Shibuya #Korean Cosmetics #Shibuya Modi

K-BEAUTY ON Opens in Shibuya Modi: A New Era of Korean Cosmetics

The beauty scene in Japan just received a significant boost with the opening of K-BEAUTY ON at Shibuya Modi, located on the basement floor of the renowned shopping center. This new shop promises to deliver a broad array of Korean cosmetic brands that are often difficult to find within Japan. Amidst the vibrant energy of Shibuya, the store aims to provide a comprehensive beauty experience that resonates with both locals and tourists alike.

A Glimpse into K-BEAUTY ON

K-BEAUTY ON's mission is to spread the allure of Korean cosmetics worldwide and this Shibuya location marks the second store in Japan after the successful launch at Hakata Marui. The store is thoughtfully curated, featuring an impressive selection of brands that have yet to make their debut in Japan. Here, beauty enthusiasts can explore everything from essential skin care products to colorful foundations and eye shadows that promise to accentuate your inherent beauty.

The brand is driven by an ambition to rise as a leading representative of K-beauty. The logo, inspired by the South Korean flag, reflects the trendy and beautiful essence of K-beauty, placing 'K' as a central symbol while incorporating the image of 'B' to signify beauty. This approach aims to provide visitors with a unique aesthetic experience.

Discover The Latest Innovation

A standout feature of the shop is its cutting-edge AI skin diagnostic machine, a first in the Kanto area. This innovative tool will analyze your skin condition and recommend products tailored specifically for you, making it easier than ever to address various skin concerns. This revolutionary service is an exciting addition that sets K-BEAUTY ON apart from the rest, empowering customers to take the first step towards achieving glowing skin.

Stepping into the store feels like entering a mini Korean beauty paradise where the latest trends are not just on display but are also ready to be tested. You are invited to experience the transformative power of various cosmetic products that could help you discover a new facet of your beauty.

Featured Brands

Suelo

Suelo emphasizes understanding the necessity of ingredients rather than focusing solely on inclusion. The brand combines natural elements with scientific expertise to produce exceptional cosmetics.

• - Volcano Body PPC Cream – Priced at 3,950 yen (tax included), this cream is beloved by professionals in Korea. It merges an M-shaped guasha plate with a skin-tightening cream, ensuring streamlined daily care to support moisture and firmness.

Oniro

Oniro aims to bring out the skin's natural strength, leading users towards a beauty that requires minimal reliance on makeup.

• - Kombucha Cica Radiance Essence – For 2,310 yen (tax included), this essence quickly penetrates the skin, unlocking a radiant glow while delivering intensive hydration for up to 100 hours.

makeup helper

This brand prioritizes skin health and natural beauty while offering easy-to-use designs for a seamless makeup experience.

• - Ampoule Glow Cushion / Sweet Sofia – Available for 2,810 yen (tax included), this cushion is designed to maximize luminosity and fits as lightly as the skin's natural texture, ensuring a fresh-faced look all day.

Grand Opening Promotions

To celebrate the opening, K-BEAUTY ON has exciting promotions lined up:
1. Scoop Cosmetics Event: From December 19th to 21st, receive a chance to participate in this event on purchases over 2,200 yen, while supplies last.
2. Merry Dice Event: Two days from December 24th to 25th, spend 2,500 yen to roll the dice and find out which cosmetics you can take home.
3. New Year Lottery: During the period from January 4th to 7th, customers spending over 2,500 yen can participate in a lottery for exciting prizes, also while supplies last.

Shop Information

Store Location: K-BEAUTY ON, B1F Shibuya Modi, next to the escalators
Opening Date: December 19, 2025
Business Hours: 11:00 AM - 8:00 PM

For more details, check out Shibuya Modi and Marui Co., Ltd..

At K-BEAUTY ON, beauty aficionados everywhere can explore groundbreaking products that redefine their beauty routines and embrace the magic of K-beauty. We can’t wait to welcome you to our new home in Shibuya!