Introducing UmaKacchan's New Rich Flavor with Nagasaki's Smoked B flavour

UmaKacchan: A New Twist on a Classic Instant Noodle

House Foods Corporation has exciting news for instant noodle enthusiasts! On November 3, 2025, a delightful new variety of UmaKacchan will hit stores, offering a special taste experience that merges the richness of Nagasaki’s smoked fish broth with expertly crafted thin noodles. This limited-edition flavor, termed “UmaKacchan Rich New Taste - Smoked Fish Tonkotsu,” will be available in select supermarkets across the Kinki, Chugoku, Shikoku, Kyushu, and Okinawa regions.

A Unique Flavor Experience

The new product showcases the umami richness sourced from genuine Nagasaki smoked fish. Known for its aromatic and subtly sweet flavor, the smoked fish adds depth to the already flavorful broth, presenting consumers with a unique culinary experience unlike any other in the UmaKacchan lineup. The marriage of a deep, rich soup with thin noodles promises a delightful and satisfying meal.

Key Features:

1. Rich Broth with Thin Noodles: This new variety is an innovative take on the classic UmaKacchan. Using special thin noodles, the soup is appreciated more fully, creating an outstanding taste that sets it apart from the original.
2. Essence of Nagasaki: Utilizing smoked fish sourced from the renowned Nagasaki region, the richness and clean essence of this broth deliver a unique flavor. It is neither overpowering nor overwhelming, allowing for a balanced yet hearty taste sensation.

The Development Journey

This new product builds upon community favorites, primarily targeting the 30-40 year-old demographic of female grocery shoppers, alongside all fans of instant noodles and tonkotsu ramen. The intention was clear: introduce a new exciting flavor that can be enjoyed alongside classic variations. The team opted for smoked fish broth, largely familiar to those in Kyushu, because it brings a rich background to the table, synonymous with celebratory dishes.

1. A Nod to Tradition: The development started with a vision to utilize ingredients popular in Kyushu, like smoked fish broth. This choice not only resonates with local traditions and culinary practices but also perfectly complements the gold-themed packaging of the product.
2. Creating Balance: The chefs faced the challenge of balancing rich and light flavors. Many iterations later, they successfully synthesized the clean essence of smoked fish with the umami depth characteristic of rich tonkotsu soup, achieving a perfectly balanced flavor profile.
3. Exciting New Experiences: This offering encourages existing UmaKacchan enthusiasts to explore a new culinary experience while staying loyal to their beloved brand. It invites everyone to enjoy the delightful combination of rich soup and fine thin noodles, crafted specially for shared mealtimes and memorable occasions.

Commitment to the Community

With this launch, House Foods aims to engage a wider audience and respond to diverse consumer preferences. They remain committed to the idea that “when you think Kyushu, think UmaKacchan,” ensuring that each product development aligns closely with local culture and traditions. As part of their efforts, the company has initiated the “Energizing Kyushu Project,” focusing on uplifting local communities and businesses.

For more details on the “Energizing Kyushu Project,” visit House Foods Special Project.