#USA #Brooklyn #beauty brand #Carol's Daughter #Lisa Price

Carol's Daughter: A New Era of Connection and Empowerment

Carol's Daughter, a beloved beauty brand that emerged from a humble kitchen in Brooklyn over 30 years ago, has recently made significant strides toward strengthening its presence in the beauty industry. On November 20, 2025, founder Lisa Price proudly announced the relaunch of a direct-to-consumer e-commerce platform that emphasizes an intimate connection with its customer base. This relaunch signifies not just a fresh coat of paint for the website but represents a full-circle return to community-centered roots after Price regained ownership in April 2025.

A Journey Back to the Beginning

Lisa Price, a pioneer in the natural haircare industry, shared, "This isn't just a relaunch; it's a homecoming." With the revival of Carol's Daughter's legacy, the brand aims to reconnect deeply with its customers. This connection was cultivated back when it first started—making people feel seen, valued, and beautiful.

The Vision Behind the Brand

Starting with a mere $100 investment, Price created a line of products designed to address the unique beauty needs of underrepresented communities. Carol's Daughter has become synonymous with inclusivity; its innovative approach not only shifted the beauty narrative but also paved the way for diversity in beauty products. Lisa's remarkable success made her the first Black beauty founder to break sales records on HSN (Home Shopping Network), effectively placing natural haircare products in millions of homes across the United States.

Cultural Significance

The impact of Carol's Daughter reaches far beyond the beauty aisle. The Smithsonian National Museum of African American History and Culture recognizes the brand's products for their cultural significance and enduring legacy. The acknowledgment underlines Carol's Daughter's role in redefining beauty standards and in promoting cultural pride.

Initiating Change

Moreover, through the initiative Love Delivered, Carol's Daughter advocates for important issues like Black maternal health. The initiative focuses on expanding access to doula care, emphasizing the brand's commitment to social responsibility and community welfare.

Direct-to-Consumer Reinforcement

The new direct-to-consumer platform enhances customer access to authentic Carol's Daughter products by providing a seamless shopping experience right from the company to the consumer. It is designed for ease, ensuring that the process of discovering and purchasing favorite products is smooth and user-friendly.

In addition to product accessibility, the platform serves as a source of unique community rewards in the form of exclusive discounts and engagement opportunities, expressing gratitude to those who are a vital part of the Carol's Daughter family.

Future Initiatives

Looking ahead, the brand plans to introduce Lisa's Love List in Winter 2026. This curated platform aims to spotlight Black- and Brown-owned brands, offering them visibility and amplifying opportunities for growth within the community. By fusing storytelling with commerce, it aims to continually celebrate the vibrant culture central to Carol's Daughter.

This initiative will function as a year-round resource for consumers to discover, support, and share their favorites in beauty, wellness, and lifestyle.

Conclusion

In this fresh chapter, Carol's Daughter stands as a strong independent brand rooted in its cherished history while moving boldly into the future. Lisa Price remains a guiding force, exemplifying leadership, healthy boundaries, and profound community care, inspiring entrepreneurs and changemakers everywhere.

For more details or to shop the collection, visit carolsdaughter.com.