#Japan #Tokyo #portable speaker #JBL Go Essential 2 #JBL Bluetooth Speaker

JBL Go Essential 2: A New Era in Portable Audio

Harman International, headquartered in Chiyoda, Tokyo, proudly announces the launch of the latest addition to the JBL family—the JBL Go Essential 2 Bluetooth speaker. Starting from September 25, 2025, this innovative speaker will be available exclusively through JBL's online store, Rakuten's official JBL store, JBL's official Yahoo! store, and Amazon's JBL official store, catering to fans of premium audio.

The JBL brand, renowned globally as one of the largest audio manufacturers with origins in California, has held the title of Japan's number one selling wireless speaker for seven consecutive years. This speaks volumes about the quality and reliability of JBL products—a sentiment echoed by the growing popularity of music streaming services. With streaming now constituting 34% of the overall music market in Japan, enjoying music through speakers is becoming increasingly common, in addition to earphones and headphones. The evolution of our listening habits means that more and more people seek out portable solutions—further enhancing the JBL Go Essential 2's relevance in modern everyday life.

Features and Design

One of the standout features of the JBL Go Essential 2 is its compact, pocket-sized design, enabling effortless transport and on-the-go enjoyment. Weighing a mere 177 grams (approximately 6.24 ounces), this speaker is perfect for use in a variety of settings, from home living rooms and kitchens to outdoor excursions and even in bathrooms.

The JBL Go series has been a crowd favorite since the launch of the original JBL Go in 2015. With the Go Essential 2, JBL has unveiled a model that perfectly balances portability with their signature powerful sound. This model features an upgraded USB-C charging port, making it more convenient for users. Additionally, it boasts an impressive IP67 rating for waterproof and dustproof capabilities, allowing it to withstand diverse environments without compromising on sound quality.

Outstanding Audio Performance

Despite its small size, the Go Essential 2 doesn't skimp on audio quality. It includes a 40mm full-range speaker and a passive radiator to provide deep, rich sound that truly immerses the listener. Users can enjoy up to five hours of continuous playback after just a 2.5-hour charge, making it an ideal companion for travel or backyard barbecues.

Furthermore, the speaker is available in three vibrant colors: Blue, Red, and Black. In keeping with contemporary values, JBL has also committed to sustainability by utilizing eco-friendly packaging, ensuring that environmental responsibility is part of their innovation process.

A Growing Lineup

In addition to the Go Essential 2, JBL is expanding its