ATIBA X VANS: United Through Skateboarding
VANS, the renowned action sports footwear and apparel brand, is set to launch the "United Through Skateboarding" collection in collaboration with prominent skateboard photographer Atiba Jefferson on September 26, 2025. This unique partnership underscores a celebration of the bonds created within the skateboarding community, a culture that has profoundly impacted not just skateboarding but encompassing realms like music, fashion, art, and sports.
The collection is an embodiment of Atiba’s life and work, capturing his inspiring journey from the streets to studio work. It showcases a vibrant spectrum of visuals reflecting Atiba’s distinctive worldview through an impressive range of skate footwear, apparel, and accessories. From his iconic photographs to new artwork, every piece in the collection resonates with authenticity and creativity, thanks in part to original designs by legendary graffiti artist Eric Haze who added a custom logo to amplify storytelling.
Campaign and Its Impact
The entire campaign is art-directed by Atiba himself, creatively uniting skateboarders, artists, musicians, and athletes to illustrate the power of skateboarding in bringing together diverse communities. Featured in this captivating campaign are a variety of talented individuals like Adam Devine, Blake Anderson, and Japanese skateboarder Kaisei Tanaka, showcasing the universality and inclusivity inherent in this culture.
Collection Concept
"United Through Skateboarding" is not just a collection, but a tribute to the community spirit fostered through shared experiences on the asphalt—celebrating friendship, film grain, and the freedom that skateboarding embodies.
Highlights of the Collection
1.
Skate Half Cab® WaffleCup
A reimagined classic, the Half Cab now features the innovative WaffleCup™ outsole for enhanced support and flexibility. This pair showcases one of Atiba’s standout photographs of John Cardiel on the insole, accented with hand-drawn art by Haze.
2.
Skate Old Skool 36+
This style is another striking creation that incorporates graffiti-style logos over Cardiel's photograph.
3.
Apparel & Accessories
Each item is carefully selected by Atiba, featuring functional details designed for skateboarding, along with designs embedded with archival images and unpublished works.
Collection Releases
- - First Drop: Launching on September 26, 2025
- - Second Drop: Coming on October 17, 2025
The United Through Skateboarding collection will be available at the official VANS online store and selected retailers, including Vajima Sports and authorized skate shops. Please note that product availability may vary by location.
About VANS
Since its inception in 1966 in Anaheim, California, VANS has grown into a global brand under VF Corporation (NYSE: VFC), celebrated for its original footwear, apparel, and accessories dedicated to action sports. VANS embodies a free-spirited ethos, providing a canvas for creativity through skateboarding, art, music, and street culture. By creating platforms like the "VANS Pipe Masters" and the creative hub "House Of Vans," they continue to inspire self-expression in communities worldwide.
For further updates, check out the official VANS website
here and follow them on Instagram @vansjapan.
offthewall
Celebrate the rich tradition of skateboarding with VANS! Join in on the vibrant storytelling of the ATIBA X VANS collection when it drops this fall.