Introducing the New 'Sokko Genki Jelly': Boost Your Energy with a Unique Flavor

Launch of 'Sokko Genki Jelly: Katsu' Flavor

On September 7, 2026, Meiji Co., Ltd. will officially introduce the latest addition to its 'Sokko Genki' brand: the 'Sokko Genki Jelly: Katsu' flavor. Set to be available first in convenience stores, this innovative jelly drink will roll out nationwide on September 28. Packed with a unique blend of five traditional Japanese herbal extracts and double the amount of royal jelly compared to its predecessor, this premium jelly is designed for those critical moments when an energy boost is needed.

Unique Ingredients for a Refreshing Experience

The 'Sokko Genki Jelly: Katsu' combines the powerful benefits of five carefully selected herbal extracts: ginger, Korean ginseng, cinnamon, Sichuan pepper, and safflower. Together, these ingredients aim to enhance wellness and vitality. Particularly noteworthy is the inclusion of two times the amount of royal jelly—an ingredient renowned for its health benefits—making this a robust option for individuals seeking an effective energy supplement.

This jelly drink's flavor is reminiscent of a stimulating energy drink, enhanced by a distinct spiciness that makes it not only refreshing but also an interesting choice for consumers who appreciate both taste and functionality. The product targets those with busy lifestyles or anyone in need of that extra spark of energy during critical times.

Premium Packaging and Market Positioning

With a suggested retail price of 270 yen (including tax) for an 180g serving, the product is packaged in a luxe gold design that reflects its premium quality. The name 'Katsu' is prominently featured on the front, highlighting its connection to the 'Sokko Genki' brand's commitment to superior offerings. This visual presentation is not just aesthetically pleasing but also reinforces the message of energizing and revitalizing one’s day-to-day life.

Meiji Co., Ltd. hopes that through this launch, people will find an easy and accessible way to recharge their energy levels. By providing a convenient option to add to their daily routine, they aim to support health and well-being, promoting both physical vitality and mental wellness.

As we look forward to the full launch on September 28, consumers can anticipate a nutritional boost that marries traditional wisdom with modern needs. Be ready to embrace the invigorating powers of the new 'Sokko Genki Jelly: Katsu,' designed specifically for those 'just right' moments when you need it the most.