Strategic Partnership to Boost D2C Sales
The Ureru Network Advertising Group, based in Fukuoka, has made a significant strategic decision by collaborating with Anais Company, a creative agency well-regarded for its expertise in D2C product development and branding. This partnership, effective from May 15, 2025, marks a transformative step in providing a continuity of services from product development to customer acquisition for e-commerce entrepreneurs.
The Benefits of the Partnership
The collaboration merges Ureru's strengths in customer acquisition, particularly in optimizing Cost Per Order (CPO) and maximizing Return on Advertising Spend (ROAS) through its cutting-edge cloud services and consultancy, with Anais Company's prowess in creating hit products and dynamic D2C branding. This will facilitate a 'one-stop' solution for businesses looking to enhance their market presence and sales.
As the D2C and e-commerce market continues to evolve and expand, the demand for comprehensive support in these areas is expected to surge. Ureru views this as a prime business opportunity, leveraging both companies' strengths to accelerate revenue growth and fortify profit structures.
Key Effects of the Alliance
1.
Improved Acquisition Efficiency: By providing a seamless transition from product development to customer acquisition, the efficiency of acquiring D2C customers is set to improve dramatically.
2.
Maximized Lifetime Value (LTV): The synergistic effect of combining hit products with effective advertising strategies will maximize the LTV for advertisers.
3.
High-Value Proposals for Existing Clients: The partnership will enable Ureru to offer high-value proposals to existing clients, promoting repeat business and cross-selling opportunities.
4.
Long-Term Revenue Growth: With an increased capacity for acquiring new customers and expanding market presence, both Ureru and Anais anticipate significant long-term growth in sales and profits.
About Anais Company
Anais Company specializes in maximizing brand value by providing comprehensive branding and marketing strategies. Their services encompass branding development, UX/UI design, digital marketing, and creative production in areas like fashion and cosmetics. The agency aims to help clients maximize their appeal through cohesive branding and marketing strategies.
Core Services Include:
- - Branding & Identity: Strategic branding and identity development efforts, including brand positioning, naming, and logo design.
- - Design: Print design for collateral such as catalogs, advertisements, and packaging tailored to various industries.
- - Digital Solutions: Development of websites and applications, alongside digital marketing strategies.
- - Visual Production: Comprehensive services in video and CGI production for brands in the fashion and beauty sectors.
- - Product Planning: Formulating product and promotional strategies and developing proprietary products.
Future Developments and Business Impact
For over 15 years, Ureru has successfully supported thousands of D2C clients, particularly in the health and beauty sectors. The company maintains a robust client database that allows for high conversion rates when cross-selling D2C product development and branding services.
This approach enables Ureru to achieve high profitability across existing clients simply by proposing new support options. A highly scalable revenue model has been effectively established through this strategy, leading to sustainable growth.
While the immediate impact of this partnership on Ureru's consolidated financial results is expected to be minor, it is viewed as a significant long-term asset for performance improvement. Should there be developments warranting disclosure, Ureru will communicate promptly.
With the vision of guiding every associated business to success through the power of their unparalleled sales methodologies, Ureru Network Advertising Group is committed to advancing the D2C business sector.
For any inquiries, please reach out to Ureru Network Advertising Group, involving CFO Sohei Uekihara via email at uekihara@ureru.co.jp or by telephone at 092-834-5520.