Wheels Up Partners with AtYourJet to Transform In-Flight Dining Experience

Elevating In-Flight Dining Standards

Wheels Up Experience Inc. has taken a bold step in redefining the private aviation culinary space by announcing a strategic partnership with AtYourJet, along with renowned chef Robert Irvine. This collaboration is set to enhance the onboard dining experience not just for Wheels Up’s Signature Members but also for all travelers who seek an elevated culinary journey while flying.

The new initiative introduces a digital ordering platform that seamlessly connects members with chef-curated menus, enriching the premium experience that Wheels Up is known for. It’s a move designed to ensure that in-flight dining is no longer an afterthought but a key aspect of the luxury travel experience that Wheels Up aims to offer. For Signature Members, this service comes complimentary, while others can also access these culinary delights through purchases during their flights.

A Transformative Culinary Experience

The departure from conventional in-flight meals to gourmet dining starts with the introduction of two distinct menu tiers tailored for different needs. The Complimentary Menu features a selection of fresh, classic favorites available nationwide. In contrast, the Premium A La Carte Menu, which rotates seasonally, initially launches in ten major markets including Boston, New York/New Jersey, Atlanta, and Los Angeles. This approach allows for a wide variety of options, enabling customers to personalize their meals according to preference and location.

Chef Robert Irvine, a longstanding ambassador for Wheels Up, brings his extensive culinary background and hospitality experience to this initiative. His involvement ensures that every dish not only adheres to high culinary standards but also maintains the important qualities needed for in-flight service. This means maximizing flavors that can be retained and appreciated from kitchen to cabin, creating a restaurant-like experience amid the skies.

Partnerships That Matter: Commitment to Purpose

Both Wheels Up and AtYourJet share a mission beyond just culinary excellence. They are committed to giving back to the community, evident through their support of the Robert Irvine Foundation, which honors veterans and those enlisted in service. As leaders in the private aviation sector, both companies believe in making a positive impact while also providing the best possible experience for their customers.

George Mattson, CEO of Wheels Up, emphasized the importance of reimagining in-flight dining. He stated, “Exceptional in-flight dining should never be an afterthought,” highlighting that thoughtful catering can set Wheels Up apart from its competitors. Mattson's insights reflect the company’s dedication to not just providing a flight but an entire experience that is unparalleled in convenience and luxury.

David Henninger, President and Co-Founder of AtYourJet, reiterated this philosophy. He noted that the partnership is about holistically considering customer experience, addressing the common pain points currently present in private aviation dining. By collaborating closely, they aim to redefine what travelers can expect from in-flight catering, enhancing overall value and satisfaction for private fliers.

An Unmatched Membership Experience

Wheels Up offers robust membership options designed to fit various travel needs, from flexibility to traditional flying schedules. Their Signature Membership features options starting with a $200,000 minimum deposit, in addition to monthly fees, providing members with access to the right aircraft for any journey. Members are guaranteed the best in private aviation with promises of consistent, competitive hourly rates and catering menus to suit their needs.

With the Wheels Up Signature Membership, travelers are not limited to flight alone. They also access Wheels Down events, which include curated experiences both in the air and on the ground, enriching each flight with additional value that transcends mere logistics.

In conclusion, the partnership between Wheels Up, AtYourJet, and Chef Robert Irvine promises to redefine the standards of in-flight dining. Travelers seeking luxury and exceptional experiences will find that private aviation no longer compromises on quality in its offerings, ensuring each flight is as enjoyable and satisfying as possible.

For more information about Wheels Up and to explore its services, visit www.wheelsup.com. If you’d like to learn about AtYourJet’s catering services and menus, check out www.atyourjet.com.