#Japan #Tokyo #Amplitude #DearOne #Renaissance Club

Introduction to the Transformation at Renaissance Club

In a remarkable endeavor to elevate customer engagement, Renaissance Club partnered with DearOne, a subsidiary of NTT Docomo specializing in marketing innovation. The focus was to enhance the utilization of Amplitude—a powerful product analytics tool—by hosting workshops aimed at promoting it within the organization. Founded in the Sumida ward of Tokyo and led by CEO Misa Mochizuki, Renaissance Club has made significant strides in analysis culture, aiming to integrate insights across various channels effectively.

Challenges Faced Before the Workshop

Since implementing Amplitude in 2022, the team at Renaissance Club primarily focused on behavioral analysis within their stores and online platforms. However, they faced several challenges:
1. Data Silos: With the expansion of various channels, solely relying on web and in-store data limited their ability to understand customer behaviors comprehensively.
2. Inconsistent Tools: Various tools were being used for different domains such as web, app, marketing automation (MA), and fan communities, complicating cross-channel analysis.
3. Limited User Proficiency: Only a handful of members were adept at using Amplitude. Consequently, data requests were concentrated on the data utilization team, prolonging the time from analysis to execution of actionable strategies.

A New Approach Through Amplitude Workshops

Addressing these challenges, DearOne initiated an Amplitude workshop to foster a culture of analysis within Renaissance Club. The goal was clear: to integrate various data sources into Amplitude, enabling cross-channel analysis and comprehensive understanding of customer interactions with the brand.
The workshop was designed to equip employees with the skills necessary to use Amplitude independently, breaking down data silos while promoting active engagement with customer data throughout the organization.

Outcomes Post-Workshop Implementation

The results of the workshop have been impressive and indicative of a successful cultural shift within the organization:

• - Increased Engagement: The number of monthly active users logging into Amplitude has surged, growing 2 to 3 times since the workshop was held, with team members from different domains now actively engaging with the tool.
• - Cross-Channel Solutions: Teams began to leverage insights from one channel to improve performance in another, exemplified by addressing issues in the fan community through targeted email strategies in the MA domain.
• - Empowered Data Analysis Team: With more team members capable of conducting analyses, the data analysis team can now focus on higher-level tasks such as advanced analyses and data structure design, further elevating the overall data utilization capability of the organization.

Voices from Renaissance: Insights from Akiko Taguchi

Akiko Taguchi, from the Digital Design Team at Renaissance’s Business Innovation Promotion Department, noted a shift in the organization’s approach to data. There has been a noticeable increase in team discussions where members now question, ‘Could we verify this with Amplitude?’
She emphasizes the superiority of Amplitude in not just verifying the effectiveness of initiatives, but also in understanding user demographics and behaviors. There’s a growing realization of the significance of connecting digital data with offline data to capture a full picture of user behavior.
Looking forward, Taguchi expresses the desire to enhance Amplitude's use further by integrating e-commerce data and establishing a robust user ID framework.

About Amplitude

Amplitude is not just a tool; it’s a comprehensive digital analytics platform widely adopted by over 4,300 clients, including notable companies such as NTT Docomo and NBCUniversal. By providing clear insights drawn from reliable data, Amplitude empowers businesses to make quick and precise decisions. It enables organizations to understand how their products are utilized by customers, paving the way for growth.
Amplitude has consistently achieved top rankings in various categories within G2's Summer 2025 Report and is recognized as a ‘Leader’ and ‘Customer Favorite’ in Forrester’s assessment, distinguishing it as a premier solution in the analytics landscape.

About DearOne

DearOne is an innovative subsidiary of NTT Docomo specializing in marketing solutions. It provides a versatile app development strategy with tools such as ModuleApps 2.0, as well as a retail media platform called ARUTANA that ensures omnichannel advertisement placements. Moreover, the company offers an array of Martech tools, including Amplitude, Contentsquare, and VWO, aimed at supporting the growth of digital products across various platforms.

For further insights on the workshop and its impact, please visit the DearOne case study.

Conclusion

The collaboration between Renaissance Club and DearOne exemplifies a successful case of leveraging advanced analytics tools to foster a data-driven culture, ultimately enhancing customer experiences and operational efficiencies.