#Japan #Shizuoka #Tenjinya #Onigiri Set #Tanuki Musubi

Celebrating Tenjinya's Legacy with New Onigiri Offerings

This June, a beloved name in the culinary scene, Tenjinya, is set to unveil its second wave of products in collaboration with FamilyMart. Starting from June 10, 2025, customers in select areas of the Chubu region, including Aichi, Gifu, Mie, Shizuoka, Kanagawa, and Wakayama, will have the chance to enjoy three delightful offerings inspired by Tenjinya’s legendary flavors.

Exciting New Products

The new lineup features:

• - Genus Tanuki Musubi priced at ¥156 (tax included ¥168)
• - Onigiri Set at ¥385 (tax included ¥415)
• - Tanuki Rice Bento for ¥599 (tax included ¥646)

These new items promise to bring the authentic taste of Tenjinya, which has been cherished for over 70 years, directly to the convenience store.

Background and Popularity

Tenjinya is renowned for its Tanuki Rice, a perfect blend of soy sauce and green onions mixed with rice and crisp tempura flakes. In 2024, their initial collaboration with FamilyMart saw substantial success, particularly with their Tanuki Musubi and Tanuki Rice Bento. Building on that momentum, the new Onigiri Set offers a selection that combines popular ingredients such as Tanuki Musubi and Shirasu Musubi along with flavorful Sweet and Spicy Chicken and Thick Rolled Omelet.

Tenjinya’s Commitment

A spokesperson from Tenjinya expressed excitement, stating:

“We are thrilled to continue our partnership with FamilyMart, bringing the nostalgic flavors of Shizuoka to many customers.”

This comment encapsulates their mission of providing a comforting and recognizable taste that resonates with both long-time fans and new customers alike.

Detailed Product Descriptions

1. Genus Tanuki Musubi
- Price: ¥156 (tax included ¥168)
- Launch Date: June 10, 2025
- Available Locations: Select stores across Aichi, Gifu, Mie, Shizuoka, Kanagawa, and Wakayama.
- Details: This onigiri encapsulates the home-style flavor of Tenjinya, with a harmonious infusion of soy sauce and green onion blended into the rice, ensuring a satisfying bite every time.

2. Onigiri Set
- Price: ¥385 (tax included ¥415)
- Launch Date: June 10, 2025
- Available Locations: Select stores across Aichi, Gifu, Mie, Shizuoka, Kanagawa, and Wakayama.
- Details: A delightful assortment featuring the savory Tanuki Musubi and Shirasu Musubi, complemented by Tenjinya’s Sweet and Spicy Chicken and a fluffy Thick Rolled Omelet.

3. Tanuki Rice Bento
- Price: ¥599 (tax included ¥646)
- Launch Date: June 10, 2025
- Available Locations: Select stores across Aichi, Gifu, Mie, Shizuoka, Kanagawa, and Wakayama.
- Details: This generous bento includes a portion of Tanuki Rice (approximately 230 grams) alongside delicious accompaniments such as Miso Chicken Cutlet, Curry Shumai, Chicken Tsukune, Croquette, and a Thick Rolled Omelet.

Conclusion

The reintroduction of Tenjinya's products at FamilyMart speaks volumes about the brand’s dedication to enhancing regional flavors while meeting the needs of modern convenience shopping. Each delicious creation not only represents high-quality food but also evokes cherished memories that local customers hold dear. FamilyMart aims to continue being a staple in the community, offering not just products but a connected experience that treats every customer like family.

Whether you're a long-time fan of Tenjinya or discovering this cherished taste for the first time, mark your calendars for June 10, 2025. Savor the essence of Shizuoka at your nearest FamilyMart!