#Japan #Tokyo #JR East #Cheese Festival #Ecute Akihabara

Cheese Festival at Ecute Akihabara: A Celebration of Cheese and Technology

The multi-faceted event, 'ecute Cheese Fes!', is set to take place at Ecute Akihabara, beginning on October 20 and running until November 11. This year's festival celebrates the Japanese Cheese Day on November 11 by unveiling a selection of exclusive cheese dishes, including a delightful baked cheesecake and unique cheese-infused items. In addition to the culinary treats, the festival will be enlivened by robotic staff and interactive events in the metaverse.

Event Overview

Duration and Activities

The festival will take place over nearly a month, with various activities designed to enhance visitor engagement. Attendees can explore specialty cheese menus available exclusively at Ecute Akihabara. This includes delectable offerings like a rich baked cheesecake featuring premium Hokkaido cream cheese, roasted almonds paired with cream cheese and sweet miso, and a hearty cheese moon-viewing sandwich. These culinary experiences are not just about taste; they represent a creative fusion of local flavors and seasonal themes, perfectly tailored for autumn appetites.

• - Baked Cheesecake

Price: ¥650
Available: Oct 20 - Nov 11
A luxurious treat, this cheesecake showcases the richness and creaminess of Hokkaido cream cheese, providing the perfect indulgence for anyone looking to pamper themselves.

• - Cream Cheese Miso Roasted Almonds

Price: ¥350
Available: Now
Experience the delightful balance of flavors with creamy cheese and the robust depth of sweet miso against crunchy roasted almonds.

• - Cheese Moon-viewing Sandwich

Price: ¥756
Available: Now
A seasonal delight pairing juicy hamburgers with tangy cheddar cheese, guaranteed to please.

• - Cheese Roll Chicken

Price: ¥756
Available: Oct 20 - Nov 11
Juicy chicken is rolled with cheese, creating a flavorful harmony that delights the palate.

AI and Robot Engagement

At the heart of this festival is the helpful robot cast, 'ugo Pro'. Donning a cheese-themed costume, ugo Pro will greet visitors and use AI technology to recommend cheese dishes tailored to individual preferences. This innovative engagement reflects Ecute Akihabara's commitment to incorporating cutting-edge technology in customer service while maintaining a unique shopping experience in this modern commercial facility.

Metaverse Interaction

Adding another layer of excitement, the event incorporates a virtual space called 'Parallel ecute -Akihabara.' In this 3D environment, the official character, 'Ecute Risu,' will appear in a different, interactive form. Tourists and local visitors can take part in quizzes linked to the event's Instagram account, with the potential to win delightful cheese-based treats.

Quiz Participation Steps

1. Visit `Parallel ecute -Akihabara` (https://ecute-ai.jp/).
2. Enter the 3D world to see 'Ecute Risu'.
3. Follow the official Instagram account (https://www.instagram.com/ecute_risu/).
4. Participate in the quiz through the campaign banner.
5. Correct answers will be entered into a raffle for new cheese treats.

Understanding Cheese Day

Cheese Day is celebrated on November 11, a date established by the Cheese Promotion Council to encourage cheese appreciation across Japan. This date recalls historical records of cheese production dating back to 700 AD, aligning with the October lunar calendar, which corresponds to November today.

The Commitment to Sustainable Commerce

Ecute Akihabara, a project of JR East's Cross Station Development Company, aims to create a unified shopping environment that engages both innovation and tradition. The venue employs advanced technology to enrich the shopping experience while focusing on sustainability and community integration. By creating an engaging atmosphere both physically and virtually, Ecute Akihabara caters to modern needs while honoring local culture.

The festival promises to be a delightful blend of culinary artistry and technological innovation, making it a must-visit for food lovers and tech enthusiasts alike. Mark your calendars and prepare to indulge in a cheesy celebration at Ecute Akihabara this autumn!

For more details on the event, visit their website or follow their social media platforms for updates.