#None #Rice Flour #Food Promotion #KOMERiN

Introducing the Rice Flour Communication Icon

In a bid to promote the consumption of rice and rice flour, the Rice Flour Promotion Project has unveiled a new initiative known as the Rice Flour Communication Icon. This visually engaging symbol is designed to help members of the rice community convey the allure of their products, the essence of their brands, and their ongoing efforts more effectively to consumers. The goal is to deepen connections between businesses and customers while highlighting the unique qualities of rice flour.

What is the Rice Flour Communication Icon?

The Rice Flour Communication Icon visually communicates three main values associated with rice flour:

1. Contribution to Solving Social Issues
2. Diverse Textures Unique to Rice Flour
3. Delicious Menus Enhanced by Rice Flour

Businesses can freely utilize these icons according to their messaging needs, effectively promoting the captivating qualities of rice flour. The icons, designed and produced by the Rice School, will be provided free of charge to members through the official Rice School website.

The icons fall into the following categories:

• - Social Issue Solutions: 4 types
• - Textures: 4 types
• - Menus: 8 types

Visit the Rice Flour Icon Introduction Page to learn more.

Launch of the Rice Flour Communication Icon Ambassador "KOMERiN"

Accompanying the launch of the Rice Flour Communication Icon is KOMERiN, a charming character created to gently and joyfully convey the wonders of rice and rice flour. As a navigator, KOMERiN aims to bring the fun of food and the exciting possibilities of rice flour into consumers' daily lives.
KOMERiN serves as a symbol of rice flour, designed to encourage the utilization of the Rice Flour Communication Icon and resonate with the general public. Changing with the seasons like rice plants, KOMERiN will support the appeal of rice flour throughout the year.

Check out the KOMERiN Introduction Page for more information.

About the Rice School

The Rice School serves as a community where various food experts gather to share knowledge and explore the future of rice flour promotion. The aim is to establish a specialized platform that highlights rice flour's characteristics and innovative uses, bringing together restaurant owners, chefs, culinary experts, producers, food manufacturers, and designers. This community fosters a collaborative environment where the latest technologies and know-how can be shared to further rice flour research and development.

About Rice Flour Times

Rice Flour Times is an online media outlet that provides consumers with recipes, videos, columns, and the latest project updates related to rice flour. Through its website and official social media channels (Instagram and Twitter), it shares valuable information about promotions, easy-to-make delicious recipes, and dining options where rice flour is featured. Explore the website for more insights.

Official Website: Rice Flour Times
Official Instagram: Rice Flour Instagram
Official Twitter: Rice Flour Twitter
Official YouTube: Rice Flour YouTube

About the Rice and Rice Flour Consumption Promotion Project

The Rice and Rice Flour Consumption Promotion Project is implemented as part of the Ministry of Agriculture, Forestry and Fisheries’ efforts to increase domestic rice and rice flour consumption. In light of growing global food demand, rising raw material costs, and the importance of Japan's food security, the project aims to promote the stable supply of the sustainable crops—rice and rice flour.

Project Implementation Entity

Founded in 1996, Gurunavi, Inc. introduced the restaurant information website 'Gurunavi' to enhance the dining experience by providing detailed menu information prior to visiting restaurants. Currently, with the purpose of connecting people through food, Gurunavi seeks to expand its services as a best partner for restaurant digital transformation.
Company Name: Gurunavi, Inc.
Foundation Date: October 2, 1989 (company establishment), February 29, 2000 (Gurunavi Inc. founded)
Location: 11F Hibiya Mitsui Tower, 1-1-2 Yurakucho, Chiyoda-ku, Tokyo
Capital: 1 billion yen (as of June 30, 2025)
Business Overview: Provides information services for restaurants through computers and smartphones, offers various business support services related to restaurant management, and conducts other related services.
Employee Count: 881 (standalone), 959 (consolidated, as of June 30, 2025)
URL: Gurunavi Corporate Website