ANTA Launches Innovative ANTAZERO X KRIS VAN ASSCHE Collection at Dover Street Market Paris

ANTAZERO X KRIS VAN ASSCHE Debuts at Dover Street Market Paris



On November 21, 2025, the renowned Chinese sportswear brand ANTA presented its much-anticipated collection co-created with Belgian fashion designer Kris Van Assche, named ANTAZERO X KRIS VAN ASSCHE. This exclusive launch took place at the influential concept store, Dover Street Market Paris, known for its innovative retail strategies and distinctive curation of fashion and art.

The ANTAZERO collection is rooted in sustainable innovation, creating a seamless blend between Parisian elegance and athletic innovation. With a focus on versatility, the collection is designed to transition effortlessly from the runway to urban settings. It emphasizes a new approach to how performance wear can redefine fashion across various contexts. The event marked ANTA's strategic entry into the global fashion scene, showcasing its commitment to sustainable practices and cutting-edge design.

Dover Street Market Paris, co-founded by fashion luminaries Rei Kawakubo and Adrian Joffe, stands as one of the most significant platforms for avant-garde retail experiences. It has earned a reputation for its unique ability to merge haute couture with street culture and artistic installations, serving as a bridge for brands aspiring to achieve global fashion acclaim. Nestled in the vibrant Marais district, this venue has become a key player in shaping contemporary design and avant-garde aesthetics.

Upon entering the ANTAZERO pop-up, visitors are welcomed by a visually striking aesthetic that reflects the collection's essence. The space is adorned with deep black tones and large-scale campaign visuals, creating an engaging environment that encapsulates the stylistic direction of the collection. The journey culminates in a minimalist area showcasing the craftsmanship, materials, and the dialogue between sports and fashion, functionality, and aesthetics.

The ANTAZERO collection was first revealed in Shanghai during the ANTAZERO X KVA FW25 presentation in September, where it explored various cultural narratives, connecting Shanghai and Paris, as well as traditional and modern design philosophies. For its global debut in Paris, the selection comprises the collection's most iconic pieces, merging ANTA's advanced sustainable innovations with Kris Van Assche's distinct conceptual language.

Among the highlights are outerwear and knitted pieces crafted from recycled nylon, featuring winter down jackets, padded coats, skirts, two-piece sets, and jackets. These garments provide stylish autumn-winter looks that perfectly balance cutting-edge fashion with warmth. By using recycled nylon, the collection decreases reliance on petroleum-derived materials and promotes circular resource usage. The recycled nylon puffers offer chic silhouettes, including belted coats for men and high-waisted cabans for women paired with quilted skirts. A long down coat exemplifies the collection's functionality and style balance, filled with 400g of RDS-certified down, featuring a high collar and knee-length cut for maximum warmth. Its double-button design and adjustable belt allow for effortless transitions between casual and refined looks.

Besides the outerwear, the collection includes autumn-winter sets made from mycelium leather, featuring parkas, warm jackets, and athletic ensembles. Sourced from non-edible biological resources, mycelium leather provides durability and eco-friendliness, exemplifying the potential for low-carbon materials in fashion. The combination of vegan leather with refined sewing techniques highlights a fusion of high-fashion design and sustainable material innovation.

The women's dress from this subcollection maintains the overall aesthetic with a sleek silhouette, including waist pockets and multicolored drawstrings that allow for easy transitions between fitted and relaxed styles. Each creation in the collection is completed with vegan leather accents, co-branded KVA badges, and high-quality zippers, elevating tactile quality through attention to detail while showcasing a modern, minimalist, and highly recognizable design.

This collaboration between ANTA and Kris Van Assche embodies an authentic creative endeavor. Kris Van Assche stated that the absence of constraints on materials allowed him to realize his vision for the collection effectively. The designer played a crucial role throughout the process, from fabric selection to visual development, while ANTA provided a strong foundation of sustainability in materials and production. Their collaboration pushes the boundaries of functionality and aesthetics.

The ANTAZERO X KRIS VAN ASSCHE collection serves as a significant milestone in ANTA's journey towards joining the upper echelons of international fashion through sustainable innovation and collaborative design with global creative forces, initiating a direct dialogue with leading trendsetters in the fashion industry.

Availability


The ANTAZERO × KRIS VAN ASSCHE collaboration will officially launch on November 25, 2025, at ANTAZERO stores, select ANTA outlets, and online platforms. From December 1 to December 14, a special selection of products will be showcased at B1OCK, the flagship store located at the heart of the creative community in OōEli.

About ANTA


Founded in 1991, ANTA Sports is the leading Chinese sportswear company specializing in the design, research and development, and sales across multiple categories. Operating globally, including in Southeast Asia and the United States, ANTA is committed to providing professional and technologically advanced products for athletes and consumers worldwide.

About ANTAZERO


ANTAZERO is ANTA's dedicated sustainability platform, pioneering low-impact materials, carbon reduction technologies, and circular production models. Its first flagship store opened in Shanghai in 2024, reconstructed using recycled materials, marking a significant step in the brand's commitment to environmental responsibility.

About Kris Van Assche


Based in Paris, Kris Van Assche is recognized for his innovative work with Dior Homme and Berluti, as well as for his own eponymous brand. He operates at the intersection of fashion, art, and design, bringing a distinctive vision of modern elegance and beauty to international collaborations.

Topics Consumer Products & Retail)

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