NOMU Raises 450 Million Yen to Revolutionize Personalized Beverage Experience

NOMU Revolutionizes the Beverage Experience with Groundbreaking Technology

In a significant move for the beverage industry, NOMU ENTERPRISE LLC, headquartered in Shibuya, Tokyo, has successfully secured 450 million yen through its seed funding round, bringing its total fundraising to 750 million yen. This funding will help accelerate the company’s efforts to expand and enhance its innovative drink experience by developing technology and products that cater to users' preferences.

Unique Reusable Cup Drink Machine – NOMU POD

NOMU has developed the world's first reusable cup drink machine, NOMU POD, designed to deliver a highly personalized drink experience. Set to begin operations by September 2025 in partnership with Yokohama City, NOMU aims to conduct verification experiments to enhance user experiences. The unique drink distribution method using reusable cups is patented, ensuring NOMU's innovations are protected.

The Personalization-Driven Beverage Ecosystem

The recent funding round attracted key investors, including Genesia Ventures, Ikemori Venture Support, Joyance Asia, and Kendall Square Ventures, alongside eight global individual investors. Previous pre-seed funding gathered approximately 300 million yen, further showcasing strong investor interest in NOMU. The raised capital will primarily focus on securing talent and advancing technological and product development both domestically and internationally. Plans also include establishing NOMU Experience Stores, where users can enjoy drinks served through the POD machine and provide feedback to enhance service and technology continuously.

Features of NOMU's Services

1. Innovative Personalized Drink Experience
Users can customize their drinks using over 150 choices of tea, coffee, and fruit bases, allowing for more than one million combinations tailored to their preferences and health needs. The menu will consistently expand, providing users with exciting new drink options regularly.

2. Fun Elements through the NOMU App
The NOMU app not only facilitates drink customization but also tracks hydration levels and shares user-recommended drinks. Users can engage with an AI bartender character, NOMU-chan, for personalized suggestions and enhancements.

3. Craft Drinks with Selected Ingredients
NOMU prioritizes health by using carefully selected ingredients that are naturally sweetened and free from artificial additives, catering to health-conscious consumers.

4. Eco-Conscious Solutions
Each NOMU drink is served in a stainless steel reusable cup, substantially contributing to plastic waste reduction. The unique NOMU TASO reusable cup also visualizes users' contributions to sustainability through the NOMU app, illustrating a fun and engaging way to support environmental initiatives.

Market Trends and Future Prospects

With rising lifestyle diversity, consumers increasingly seek personalized food experiences, including beverages. NOMU's technology-driven personalization not only aims to meet these preferences but also addresses environmental challenges, aligning with food tech trends expected to grow due to heightened consumer awareness about sustainability.

NOMU’s mission is captured in the slogan “Freedom in Every Sip”. By leveraging technology to provide joyful drink experiences, NOMU aspires to create moments of joy and connection in daily life, continuously innovating the beverage landscape.

Message from CEO Maki Morikuni

As the expectations evolve towards personalization, creativity, and sustainability in consumption, NOMU is poised to redefine beverage experiences. With our recent funding success marking a crucial milestone, we intend to enhance our drink platform and expand our reuse ecosystem to communities worldwide. Upcoming advancements include an autonomous robotic drink service and unveiling the NOMU Store Experience, aiming to create new interactions through taste and design.

Investor Insights

Internationally diverse angel investors support NOMU's vision to expand its unique offerings to various markets, including the U.S., U.K., Germany, Australia, Taiwan, Belgium, and Hong Kong.

Conclusion

In a world increasingly focused on sustainability, NOMU is establishing itself as a pioneer in revolutionizing the beverage experience, blending fun, personalization, and eco-consciousness. With a firm backing from notable investors and a commitment to continuous innovation, NOMU is set to make a significant impact on how consumers engage with beverages in the future.