Blokees Unveils Over 90 New Products at Wonder Festival Shanghai 2026

Blokees Unveils Exciting New Products at the Wonder Festival Shanghai 2026



In an impressive display of creativity and craftsmanship, the toy brand Blokees participated in the highly-anticipated Wonder Festival Shanghai 2026 held from October 3-4. This year, Blokees showcased a staggering selection of nearly 500 products across two main categories: Blokees Model Kits and BLOKEES WHEELS. Among these, a highlight was the introduction of over 90 new products, a significant expansion reflecting Blokees' commitment to diversifying their offerings.

Leading the charge in the model kits category, Blokees has curated an exciting array featuring collectible figurines from beloved global franchises. The portfolio includes characters linked to well-recognized names such as ULTRAMAN, TRANSFORMERS, Saint Seiya, Evangelion, and DC Comics. A particular standout for collectors aged 16 and above, the series introduced nearly 40 new items in collections entitled Champion, Champion Lite, Fantastic, and Legend. The inclusion of DC licensed products marked a momentous first for the brand's Legend series.

Expanding their innovative product ecosystem, Blokees also launched the latest additions to their TERRAVENTURE and DaaLaMode series. The TERRAVENTURE line features model kits that depict animals inspired by the Jurassic World, while DaaLaMode introduces a playful blend of model assembly, dynamic posing options, and fashion play, thus broadening Blokees’ appeal to varied consumer demographics.

In the Blokees Wheels category, the brand presented series C, E, and S, showcasing vehicles inspired by iconic licenses like Transformers, Ultraman, and Batman. Notably, they also unveiled new offerings linked to the blockbuster games Cyberpunk 2077, and film franchises including Fast & Furious × Ford and Fast & Furious × Dodge. This expansion exemplifies Blokees' dedication to catering to vehicle enthusiasts worldwide.

Moreover, Blokees took this opportunity to celebrate artistic achievements from their “Dawn” and “Awakening” segments of the BFC 2026 Creative Contest. Through the BFC initiative, they foster a creative global community that encourages storytelling and artistic expression, stretching across 21 countries and regions. Blokees is poised to continue enhancing its two core categories while further cultivating a universal product ecosystem and creator platform aligned with their vision of “Universal appeal, diverse pricing, global promotion.”

The Wonder Festival has proven to be an invaluable stage for brands like Blokees to showcase their innovations and connect with fans of all ages, and this year's participation is no exception. As they forge ahead, Blokees aims to harness its growth trajectory, engage with collectors and enthusiasts, and mark its presence as a pioneer in the realm of collectible model kits and toy vehicles in the international market.

Topics Consumer Products & Retail)

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