#Japan #Tokyo #Cosmetics #Hibiya Kadan #Meica

Introducing the Floral Collaboration: Meica and Hibiya Kadan

In an exciting partnership, Koseido Co., Ltd. has teamed up with Hibiya Kadan for a unique collection that merges the worlds of cosmetics and floral beauty. This special packaging series, inspired by the art and essence of flowers, aims to deliver the joy of receiving a bouquet through high-quality beauty products. Officially launching at Loft stores nationwide in mid-February before a broader release on March 19, the collection consists of 13 exclusive items.

A Beautiful Concept: Understanding the Collaboration

Meica, Koseido’s cosmetic line, draws inspiration from floral language and emphasizes the emotional connections tied to flowers. With a curated selection of products suitable for daily use, Meica appeals to consumers looking for gifts for loved ones or a little treat for themselves. Hibiya Kadan, founded in 1872, has a rich history of believing in the power of plants and flowers to enhance human well-being through various lifestyle proposals. The shared vision of both companies—instilling peace and joy through flowers in everyday moments—has culminated in this delightful collaboration.

Combining Meica's mission of conveying emotions through products with Hibiya Kadan’s expertise in floral design and color psychology, this captivating collection promises to evoke feelings of happiness—much like receiving a bouquet.

The Design Process: Where Flowers Meet Creativity

The design framework of the collection is based on a 'Color Keyword' that categorizes the items into five distinct themes, each embodying unique floral selections and freshly produced visuals. The series includes:

1. Joyful Bouquet

• - Concept: A bouquet for luck and happiness, ideal for moments when one seeks motivation or is ready to embrace challenges.
• - Design: Featuring vibrant flowers like roses, peonies, and zinnias, this design radiates positivity and encourages an uplifting outlook on the future.

2. Serenity Bouquet

• - Concept: A bouquet meant for tranquility and ease, perfect for calming the mind or reflecting on thoughts.
• - Design: Utilizes a harmonious blend of purple and light blue hues to symbolize mental healing and peace.

3. Tranquil Bouquet

• - Concept: Represents gentle calmness for those seeking comforting moments or engaging in self-reflection.
• - Design: Combines roses, anthuriums, and delphiniums for a soft and relaxing ambiance.

4. Aura Bouquet

• - Concept: A surreal selection to boost confidence and energy, ideal for anyone wanting to embrace positivity and authenticity.
• - Design: Uses luxurious flowers like roses and orchids in vivid and muted pink tones, creating an invigorating energy and sense of dynamism.

5. Embrace Bouquet

• - Concept: Symbolizes affection and happiness, designed for gentle moments of relaxation.
• - Design: Comprises roses, calla lilies, and lisianthus in soft pinks to cultivate warmth and compassion.

Insights from the Florist: Emiko Onishi

Emiko Onishi, the florist in charge of the visual design, describes how she aimed for a realistic representation of flowers rather than a mere pattern. She highlights her technique of capturing the floral arrangements from above, ensuring depth and perspective are felt. Each color combination, such as coral pink for the Joyful Bouquet, is thoughtfully curated to evoke refreshment and joy. Onishi expresses her wish for everyone who interacts with these products to experience the elation akin to receiving a bouquet.

Product Overview (Sample Items)

For detailed product offerings, please visit Koseido's online store:

• - Meica x Hibiya Kadan Nail Oil (2 types): Each for 1,210 JPY (tax included)
• - Hand Cream Set: 1,980 JPY (includes a versatile display card)
• - Moist Flower Lip (3 types): Each for 1,210 JPY (clear lip product without coloring)
• - Pouch: 1,320 JPY
• - Drawstring Bag: 770 JPY

Release Schedule

• - Early Release: Mid-February 2026 at Loft stores
• - General Release: March 19, 2026

About Meica

Meica is Koseido’s in-house brand, delivering cosmetics and beauty goods inspired by floral language. Its beautifully designed packages are perfect gifts for loved ones and a delightful incentive for self-care. Access the full range at Meica’s website.

About Koseido

Koseido is committed to supporting individual beauty and health. With a broad portfolio from cosmetics to contact lenses, they handle everything from planning to marketing in-house, offering a wide array of distribution channels. Recently entering the OEM business, Koseido is focused on expanding its reach in the cosmetics industry.

About Hibiya Kadan

Founded in 1872, Hibiya Kadan operates around 190 outlets across Japan, specializing in floral arrangements and offering various lifestyle services. Their future direction continues to focus on enhancing living environments through the beauty of flowers, encompassing everything from floral gifts to community development.