Korean Accessory Brand MONDAY EDITION Launches in Japan with Exclusive Rights

MONDAY EDITION Japanese Launch

The contemporary jewelry brand MONDAY EDITION, founded in 2011 by sisters KIM SUNYOUNG and KIM SARA in the vibrant neighborhood of Hannam-dong, Seoul, has embarked on an exciting journey in Japan. As a part of the Dream Works group, known for its expertise in OEM/ODM across various apparel products, Dream Terminal Link, based in Shibuya, Tokyo, has secured exclusive distribution rights for MONDAY EDITION in the Japanese market.

Marketing Strategy and Online Presence

Dream Terminal Link will take the initiative to manage all marketing and sales activities for MONDAY EDITION in Japan. The goal is to share the brand’s unique aesthetic and ethos with a broader Japanese audience. To kick off this new venture, an official online store is slated to launch in mid-November, offering not only MONDAY EDITION's popular collections familiar to Korean fans but also exclusive items available only in Japan.

Upcoming Events and Promotions

In addition to the online launch, MONDAY EDITION plans to host several POP-UP events in major cities across Japan. The first of these events is scheduled for January 2026 in Tokyo, promising a thrilling opportunity for fans and potential customers to experience the brand firsthand. Detailed announcements regarding event specifics will be shared via social media, particularly through their Instagram account.

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The Essence of MONDAY EDITION

The brand's philosophy is rooted in the idea of starting the week on a high note. The name 'MONDAY' symbolizes the start of the workweek, intertwining the concept of feminine grace and resilience as women navigate through post-weekend fatigue. The thoughtfully designed accessories promote a positive mindset.

MONDAY EDITION is known for its sophisticated minimalism combined with playful details and delicate silhouettes, appealing primarily to women in their 20s and 30s. This unique approach has garnered significant admiration both domestically and internationally.

Currently, MONDAY EDITION also maintains a flagship store in Hannam-dong and has successfully held pop-up events, previously in cities like Shanghai. The brand is also available in select stores across Hong Kong and China, showcasing its growing international presence.

Featured Products

Some of the standout collections from MONDAY EDITION include:

- Necklaces ranging from 9,000 to 30,000 yen
- Earrings priced between 6,000 and 10,000 yen
- Shoe accessories starting at 9,000 yen

These products feature artistic details such as pearls, designed to enhance casual elegance and versatility.

As MONDAY EDITION prepares for its debut in Japan, the excitement is palpable among fashion enthusiasts looking forward to fresh aesthetics and compelling designs. For inquiries, please reach out to Dream Terminal Link at Tokyo, Shibuya-ku, Sendagaya 1-21-11, Green Heights Sendagaya 2F, or email [email protected]. For anything urgent, don't hesitate to call at 03-6447-2470.