#Japan #Kakogawa #Onepiece #Pojipocha #Body Positive

Embracing Body Positivity: The Launch of Pojipocha

On August 22, 2025, OnePiece Co., a women's apparel brand based in Kakogawa, Hyogo Prefecture, unveils an innovative initiative called 'Pojipocha,' designed specifically for plus-size women to enjoy fashion once again. This initiative stems from a deep desire to encourage women who felt they could never find clothing that suited them due to body size.

Background of the Initiative

The global 'Body Positive' movement has been promoting self-acceptance regardless of body shape or age. However, the fashion industry in Japan remains dominated by thin models, leading many women to feel disheartened about their fashion choices. This feeling is exacerbated by the rise of AI models, which promotes an unrealistic beauty standard, leaving many to believe that they do not belong in the fashion space and resulting in a decline in the representation of plus-size models.

The prevailing notion that being thin is preferable has caused many to give up on finding clothes that reflect their style. OnePiece aims to change this narrative by reintroducing the joy of fashion to those who identify as plus-size.

Customer Voices Inspire Change

Over the years, OnePiece has received numerous messages from customers expressing a desire to see realistic, relatable body types represented in fashion. In fact, in 2024, 43% of returns were due to issues with sizing, and 44% of customers felt that their purchases did not match the images shown online. These numbers highlight a significant gap between actual body sizes and those of models used in marketing, indicating that representation in fashion is crucial.

Comments from customers during OnePiece’s 20th-anniversary events and fitting sessions reveal a strong desire for representation:

• - “I rely on comments from staff like Morley when making decisions to purchase.”
• - “Kinako’s fitting comments are really helpful.”
• - “I want to see more photos of various body types.”

In response to these voices, 'Pojipocha' was born.

Features of the Initiative

Unlike traditional fashion campaigns featuring professional models, 'Pojipocha' will showcase everyday women full of optimism. This initiative will promote plus-size bodies not as flaws, but as unique and attractive assets. It aims to alleviate purchasing anxiety while also reducing returns, thereby addressing logistical burdens. In the near future, the project will expand to include models of varying heights and sizes to ensure that more women can feel represented and inspired to explore fashion.

Miki Tabuchi, director for OnePiece's official shop site, stated,
"We want to create a world where plus-size individuals look adorable and beautiful, filled with positivity! I hope 'Pojipocha' provides our customers the opportunity to enjoy fashion in their own unique way."

About the Brand

OnePiece has developed five ladies' apparel brands and offers total coordination services alongside an experiential flower shop. Their primary demographic is women aged 40 to 60, providing a diverse range of fashion options that embrace all body types and ages. They strive to revive the opportunities for individuals to enjoy colors, designs, lace, and floral patterns that they may have abandoned with age.

Conclusion

'Pojipocha' is more than just a fashion initiative. It aims to combat the challenges posed by superficial beauty standards, reduce returns, and alleviate logistical pressures within the industry. The official launch will be on August 22, 2025, followed by updates on the OnePiece website and social media channels.

For more information, visit: OnePiece Official Shop