#Japan #Hiroshima #FamilyMart #Hiroshima Lemon #OK Hiroshima

New Hiroshima Lemon Delights Coming Soon

FamilyMart is set to sweeten the taste buds of residents in the Chugoku and Shikoku regions with the launch of two delightful lemon-based products that highlight locally sourced ingredients from Hiroshima. The new offerings, a zesty Lemon Cake and a unique Lemon Daifuku, will hit the shelves starting on September 9, 2025, as part of the "OK!! Hiroshima" initiative, which promotes the rich culinary landscape of Hiroshima Prefecture.

What is "OK!! Hiroshima"?

This initiative, launched by Hiroshima Prefecture, aims to showcase the region's exquisite food assets and experiences. Since 2011, FamilyMart has been collaborating with the prefecture to spur local revitalization and celebrate the diverse flavors that Hiroshima has to offer. The collaboration marks a continued effort to bring attention and support to this vibrant district, inviting both locals and visitors to enjoy the unique tastes of Hiroshima.

Introducing the New Products

1. Lemon Cake

• - Price: 172 yen (tax included: 185 yen)
• - Description: This delectable cake features a soft and moist base filled with a creamy layer enriched with Hiroshima lemon jelly. The cake is then finished with a sweet sugar coating, making it the perfect treat for lemon enthusiasts.

2. Lemon Daifuku

• - Price: 139 yen (tax included: 150 yen)
• - Description: A traditional Japanese sweet turned modern, this daifuku wraps a creamy filling infused with Hiroshima lemon jelly and smooth white bean paste. It's a delightful fusion of flavors that offers a refreshing take on a beloved classic.

The products will be available at approximately 1,200 FamilyMart stores across the region, including Hiroshima, Okayama, Tottori, Shimane, Yamaguchi, Tokushima, Kagawa, Ehime, and Kochi (with some store exceptions).

A Message from Hiroshima Prefecture

Officials from Hiroshima eagerly express their hope that more people will indulge in these lemon-infused foods, providing a gateway for them to experience Hiroshima's rich culinary culture firsthand. The hope is that once they taste the delectable treats, they will be motivated to visit Hiroshima and explore all the food-related treasures the region has to offer.

As part of FamilyMart’s ongoing commitment to connecting with the community and serving its customers like family, this collaboration stands as an embodiment of its motto, "You and FamilyMart, together."

The Bigger Picture

The "OK!! Hiroshima" initiative's overarching goal is to strengthen the recognition of Hiroshima as a culinary haven, boosting both the local brand and tourism consumption within the region. This promotion highlights Hiroshima's rich heritage and aims to create a sustainable culinary experience that resonates with both locals and newcomers alike.

With the introduction of these delightful lemon treats, FamilyMart and Hiroshima Prefecture are poised to enhance the cultural and culinary narrative of the area. Don’t miss out on the chance to savor these extraordinary lemon flavors when they arrive this September.

For more information, visit the official OK!! Hiroshima website and explore the vibrant flavors of Hiroshima.