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Initial Japan Entry EXPO 2026: A Gateway to Global Brands in Japan

On November 5, 2026, from 11:00 AM to 3:00 PM, the Initial Japan Entry EXPO 2026 will take place at Vector Studio, Tokyo. This event, organized by Initial Co., Ltd., will bring together a diverse range of noteworthy foreign brands and services that have recently entered the Japanese market.

As the world observes a remarkable trend of foreign companies aiming for Japan, the expo aims to provide media representatives with a unique opportunity to experience and report on these emerging products and trends. Visitors will get to understand why Japan has become an attractive market for global businesses and what popular international products are now making their way into Japan.

According to the latest report from the Japanese Ministry of Finance, Japan's direct investment from abroad reached a historic record of 7.1 trillion yen in 2025, signifying a nearly three-fold increase from the previous year. This growth highlights an unprecedented rush of global companies wanting to enter the Japanese market, stimulated by historical depreciation of the yen that has effectively lowered initial investment costs for foreign businesses. Furthermore, the rapid advancement in digitalization and decarbonization sectors has led to a reevaluation of Japan's technological prowess and stable business environment on the world stage, thereby encouraging even more foreign investments.

The Japanese government has set an ambitious target to increase direct investment stocks to 120 trillion yen by 2030, showcasing a firm commitment to enhancing foreign investment in Japan. This collaborative push between public and private sectors is expected to further accelerate the trend of foreign businesses entering the Japanese market.

The Initial Japan Entry EXPO 2026 is not only designed to present media with the latest information and product introductions but also to allow for efficient interviewing and capturing of multiple brands and products in one go. Media professionals have expressed a desire for streamlined opportunities to collect information, conduct interviews, and connect with public relations representatives from various companies. This exhibition serves as a gateway for journalists looking to broaden connections and enrich their stories with valuable insights.

Event Details

• - Name: Initial Japan Entry EXPO 2026
• - Date: November 5, 2026
• - Time: 11:00 AM - 3:00 PM
• - Location: Vector Studio, 4-15-1 Akasaka, Minato-ku, Tokyo, 18th Floor, Akasaka Garden City
• - Access:

- 7-minute walk from Aoyama-itchome Station (Ginza, Hanzomon, and Oedo lines), Exit 4
- 7-minute walk from Akasaka Mitsuke Station (Marunouchi and Ginza lines), Exit A

Call for Exhibitors

The Initial Japan Entry EXPO 2026 is actively seeking exhibitors. This exhibition offers an opportunity for brands to directly appeal to media representatives regarding their products and services. Interested companies are invited to contact the event organizers via email by September 30, 2026, at 6:00 PM.

About Initial Co., Ltd.

Initial Co., Ltd. is a strategic PR company based in Minato, Tokyo, and operates as a group company under Vector Inc., one of Asia's leading public relations firms. By leveraging various solutions from the Vector Group, Initial provides tailored communication strategies to its clients.

• - Founded: August 1, 2012
• - Services: PR planning, public relations outsourcing and consulting, branding, IR communication, SNS marketing, event planning and execution
• - Website: initialinc.co.jp

With the Initial Japan Entry EXPO 2026 poised to create substantial connections within the media and emerging global brands, it is an event not to be missed for public relations professionals looking to engage with the ever-evolving Japanese marketplace.