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Mielle's Historic Entry into NFL

In a groundbreaking announcement on November 26, 2025, Mielle, a prominent textured hair care brand owned by Procter & Gamble (P&G), has officially partnered with the National Football League (NFL). This partnership aligns Mielle with one of the most prestigious sports organizations in America, furthering its mission to empower women and celebrate cultural representation within the sports community.

Mielle has quickly gained recognition as one of the fastest-growing brands in the textured hair care segment, founded and driven by Black women. This collaboration comes as the NFL sees approximately half of its fanbase comprised of women, indicating a significant opportunity to connect with this audience through effective hair care solutions.

The Need for Specialized Hair Care Solutions

NFL athletes face unique challenges concerning their textured hair, particularly when it comes to wearing helmets, which can lead to issues such as dryness, breakage, and frizz. Mielle's product line, known for its high-performance, natural ingredients, is designed to combat these issues. The partnership is expected to provide athletes and fans alike with quality hair care products tailored for textured hair, ensuring that they can showcase their true selves with confidence.

Mielle’s innovative formulas have undergone rigorous testing and are certified by the Skin Health Alliance, ensuring that they are not only effective but also safe. With bestsellers like Rosemary Mint Oil boasting over 75,000 five-star reviews, Mielle is well-positioned to deliver effective solutions to athletes who prioritize their hair health while competing at high levels.

A Cultural Connection

Omar Goff, Mielle’s President, expressed, "This partnership underscores that textured hair care is not a niche market; it is central to cultural identity and the game day experience." This sentiment aligns with the NFL’s mission to cultivate meaningful connections and celebrate the diversity of its players and fans. The collaboration aims to empower athletes by providing products they can trust while also opening doors for more visibility within the textured hair care community.

Mielle’s Founder and CEO, Monique Rodriguez, stated, "Football is a sport that brings families and communities together. It's a time for gatherings, barbecues, and of course, the preparation of our hair for game day. Having textured hair products available in the locker room enables athletes to present their best selves with confidence."

Expanding Mielle's Reach

With the NFL's vast reach and influence in the sporting world, this partnership will catapult Mielle's brand visibility and impact on a global scale. Mielle plans to roll out promotional campaigns leveraging social media, including a viral video initiative titled “Passing the Phone.” This campaign will feature talent from across the league—players, executives, agents, and even family members—celebrating the representation of diverse hair types in both their professional and personal lives.

Mielle’s products span a range of formulations explicitly crafted to address the moisture, strength, and protection needs of textured hair types. Fan favorites such as the Rosemary Mint, Pomegranate Honey, and Kalahari Melon Aloe collections will be at the forefront of this exciting collaboration, providing athletes the care they need to thrive on and off the field.

About Mielle

Founded in 2014 by Monique Rodriguez, Mielle has emerged as a leading beauty brand with a focus on healthier ingredient practices and a philosophy of 'from the roots to results.' Today, Mielle products are sold in over 100,000 stores across more than 90 countries, reflecting its global appeal and commitment to quality.

About Procter & Gamble

P&G serves consumers worldwide through a portfolio of trusted, quality brands including Always®, Tide®, Olay®, and now, Mielle. With a presence in around 70 countries, P&G aims to uplift and empower consumers through innovation and quality.

Join the Celebration

As Mielle embarks on this new journey with the NFL, it represents more than a partnership; it symbolizes a movement toward inclusivity in sports and representation in beauty. Keep an eye out for Mielle's products being incorporated within the NFL landscape, showcasing the beauty of textured hair in one of the most celebrated sporting arenas.