Circle K Initiates Kindness Week 2025 Across European Stores to Foster Respectful Workplaces

Circle K Launches Kindness Week 2025



In a commitment to creating a more supportive work environment, Circle K has announced its Kindness Week 2025, taking place from January 25 to January 31 across its European stores. This initiative is an extension of the previously celebrated Kindness Day, which aims to strengthen community bonds and promote respectful interactions between customers and employees.

A Celebration of Kindness


The upcoming Kindness Week seeks to carry on the goodwill established in the last two years through a series of local activities centered on mutual respect and safety. One key component of the week will be the “pay it forward” initiative, allowing customers to treat the next person to a complimentary coffee as a gesture of kindness. Additionally, exceptional acts of kindness by customers will be recognized with awards and acknowledgments within the store, highlighting positive behaviors towards employees.

Addressing Workplace Challenges


Despite the majority of positive interactions, the severity of customer harassment has emerged as a pressing issue. Circle K recognizes that a small minority of customers engage in unacceptable behaviors, including verbal abuse and, in extreme cases, assaults. Preben Kristiansen, Head of HR Europe, stated, “While most customers treat our team members with respect, a small percentage engage in negative behavior. Kindness Week is our annual effort to remind customers about the importance of respect while recognizing those who show kindness.” This feedback from staff highlights the necessity of such campaigns to uplift their morale and workplace satisfaction.

As part of its wider strategy to combat workplace harassment, Circle K has implemented essential measures over the past three years, including:
  • - Comprehensive training for team members and leadership on harassment prevention and conflict de-escalation techniques.
  • - Simplified reporting mechanisms for employees to safely report incidents, supported by confidential helplines.
  • - Prominent customer awareness signs at stores to remind customers to respect staff members.
  • - Access to counseling services provided through Circle K’s Employee Assistance Program, ensuring that team members have the necessary support.

A Commitment to Safety


The implementation of these measures forms part of Circle K’s ongoing commitment to fostering safe and inclusive work environments. In a survey conducted in 2024, approximately one-third of the employees reported experiences of harassment from customers, underscoring the necessity for continued action. The company emphasizes that it is not merely limited to Kindness Days, but rather is integrated into Day-to-Day practices. Kristiansen remarks, “We have heard countless stories from our store team members about how this initiative makes them feel heard.”

In conclusion, Circle K’s Kindness Week serves not only to encourage positive interactions but also to initiate significant conversations about respect within customer-facing industries. By extending kindness and acknowledging positive behavior, Circle K is taking a commendable step towards ensuring that its workplaces remain safe and enjoyable for everyone.

For media inquiries regarding Kindness Week 2025, please contact Lisa Koenig in Global Communications at Circle K for further details.

Topics People & Culture)

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