#Japan #Ota #SNS Research #KASHIKA #Second Buzz

New Tool Unveiled for E-Commerce Marketers

KASHIKA Inc., based in Ota City, Tokyo, has officially launched a preview of its new SNS research tool, Second Buzz for EC, aimed at e-commerce marketers and promotional planners. This tool assists users in visualizing trending product posts on social media, as well as influencer activities, enabling marketers to replicate successful posts that can boost sales. The official release is expected in early August 2025, while the tool is currently available to a limited number of trial users.

What Can You Do with 'Second Buzz for EC'?

Second Buzz for EC is designed to visualize the structure of trending posts, products, and influencers. By capturing the moments just before a post goes viral, this tool enhances the reproducibility of e-commerce promotions. Not only does it allow users to identify product trends, but it also automates the extraction of post structures, facilitates genre-based searches, and integrates a buzz index to expedite influencer strategies and video creation. Moreover, it offers tools for reviewing PR post expressions and countering deceptive marketing practices, striking a balance between promotion and risk management.

Key Features: Automated Solutions with 'Second Buzz for EC'

1. Product Trend Analysis: Instantly determine which product-related PR posts are trending on social media.
2. Buzz Meter Feature: Automatically detect posts that are on the verge of going viral, allowing users to capitalize on trends before their competition.
3. Automatic Script Output: Generate scripts and subtitles for videos instantly, easing the planning process for promotions or collaborations with influencers.
4. Keyword and Genre Search: Search across more than 100 categories by product, with options to sort by views or growth rates.

The main interface enables users to analyze recent posts based on criteria such as view counts and likes, providing insights into which video-related products are gaining traction.

Try the Seven-Day Free Trial

You can start your free trial here. Please indicate your interest in the trial by writing for EC希望 in the remarks section of the demo application form.

Application Scenarios

Second Buzz for EC is specialized for e-commerce promotions.

• - Beauty Products: Extract appealing patterns that are trending on TikTok for use in influencer campaigns.
• - Fashion E-commerce: Reference viral post scripts on TikTok for adaptation into stories or reels.
• - D2C Brands: Replicate the structure of posts that are rapidly gaining likes for new ideas in LINE distributions.
• - Influencer Marketing Companies: Regularly assess posts based on structure to check for oversight in PR disclosures or excessive advertising expressions.

Combatting Deceptive Marketing

With regulations on deceptive marketing practices (known as stema) tightening in 2023, PR posts must now exhibit greater transparency and employ more natural expressions. Second Buzz for EC analyzes actual successful UGC structures and posting styles on social media, allowing users to mitigate risks like alienating users due to excessive advertising exposure or backlash from influencer campaigns. The tool can also help in automatically managing errors related to PR disclosures, enabling users to benchmark against successful posts and visualize which expressions are perceived as natural versus excessive.

Pricing Plans

The following is the provisional pricing:







Currently, a limited-version trial is available. For individuals worried about managing social media effectively, a hybrid support plan combining tool usage with practical training is also offered to foster in-house growth and deliver results.

Free Trial and Limited Course Offers

In conjunction with the early release, KASHIKA is providing a seven-day free trial alongside five free practical lessons on Video Marketing and Influencer Strategies.

Contact Information

For more details, visit our website. Although the dedicated page for Second Buzz for EC is still in preparation, you can still express your interest through the demo application form by writing for EC希望 for prioritized assistance from our team.

Service Overview

• - Service Name: Second Buzz for EC
• - Launch Date: July 31, 2025 (early access)
• - Form: Cloud-based (SaaS)
• - Target Audience: E-commerce marketers, promotional planners for D2C brands, affiliates, agencies, etc.

Company Overview

• - Company Name: KASHIKA Inc.
• - Address: 2-5-6 Sanno Bridge B1-00, Sanno, Ota City, Tokyo, 143-0023
• - Business: Development and support of marketing AI tools
• - Established: 2022
• - Company URL: KASHIKA Website

For inquiries, contact: [email protected].