#Japan #Tokyo #Anniversary Campaign #Gong cha #My Gong cha

Gong cha Celebrates 20 Years of Tea Culture

Gong cha, the globally recognized tea brand, is thrilled to announce its 20th anniversary campaign kicking off on August 31st. Founded in Taiwan in 2006, Gong cha has maintained a steadfast commitment to delivering delectable tea experiences, earning its place in the hearts of tea lovers around the world.

Having made its entrance into the Japanese market in 2015, Gong cha now boasts 245 locations across the country. The brand has taken pride in its ability to blend seasonal fruits and unique ingredients with traditional tea offerings, creating an atmosphere that encourages interaction and excitement. With a mission to introduce innovative tea experiences, Gong cha is dedicated to helping customers savor remarkable moments of enjoyment.

Celebrating Two Decades with Special Offers

In light of this milestone, Gong cha is set to express its gratitude towards its loyal customers through various exciting initiatives. The 20th-anniversary campaign will be showcased on a dedicated website, highlighting Gong cha's journey over the years, the beloved products that have stood the test of time, and nostalgic memories shared by customers on social media.

One of the highlights of the anniversary celebration is the “20th Anniversary My Gong cha Premium Bonus Leaf Campaign.” Running from August 31st, this campaign offers customers rewards for enjoying selected products, such as the limited-time “JUICY Kyoho” drink, the exquisite “TEACRAFT,” and the dependable “Gong cha Five.” With each purchase, customers will earn special leaves that can be redeemed for exciting rewards.

Features of the Anniversary Lineup

As part of the celebrations, Gong cha is introducing three fantastic limited-time products:

• - Limited-Time Products: Combines seasonal fruits with tea for a refreshing experience. Each sip bursts with rich flavors, allowing customers to enjoy a feeling of indulgence with every drink.

• - TEACRAFT: A luxurious blend of high-quality tea leaves with seasonal fruits and flowers. Each cup is designed to enchant with delightful aromas, delivering a new tea experience.

• - Gong cha Five: A selection of five popular drinks that highlight customizable options, encouraging customers to tailor their drinks to their preferences.

Bonus Leaf Campaign

To mark this special occasion, Gong cha will be rewarding customers with bonus leaves for trying the featured products:

• - From August 31st to September 18th, buying the “JUICY Kyoho” will earn 10 leaves.
• - From September 10th to September 30th, ordering “TEACRAFT” will grant another 10 leaves.
• - From September 19th to September 30th, purchasing from “Gong cha Five” will also add on 10 leaves.

Completing all three lineups within their respective timeframes will earn customers an additional 50 leaves, culminating in up to 80 leaves total!

Exclusive Collector's Item

For members of the My Gong cha program with a “MASTER” level status or above, a limited edition “Gong cha Pin Badge” will be available for exchange. This exclusive collectible features the charming Gong cha mascot celebrating the anniversary.
The exchange period runs from September 1st at 12:00 PM until September 30th at 11:59 PM, requiring 20 leaves for one badge.

Discover the My Gong cha Program

The My Gong cha program enhances customer experiences with mobile ordering and an exciting leaf points system. Customers earn leaves with each purchase, which can be redeemed for drinks and other rewards, alongside birthday perks and exclusive promotions.
For further details, visit My Gong cha program.

With its vigorous path towards creating a vibrant tea culture, Gong cha continues to aspire towards offering delightful moments of happiness in every cup. Join the celebration and partake in the joy of 20 years of Gong cha as it sets the stage for the next chapter of tea enjoyment.

For more information about the 20th-anniversary campaign, visit the official anniversary site.