Truth Marketing + Media Selected as Agency of Record for The Aaron's Company

On November 20, 2025, Truth Marketing + Media made headlines by being appointed as the agency of record for The Aaron's Company, known for its prominent brands, including Aaron's Rent to Own and BrandsMart USA. This selection further expands Truth's impressive portfolio, featuring an array of retail and consumer brands.

This partnership reflects a growing trend in the advertising industry, where agencies increasingly focus on elevating established brands by adapting their customer engagement strategies to meet modern demands. Truth Marketing + Media specializes in creating experiential and integrated media campaigns, and with this new collaboration, it aims to assist The Aaron's Company in driving measurable growth through innovative approaches.

Yousef Kattan, the Founder and CEO of Truth Marketing + Media, expressed enthusiasm about this partnership. He noted, “Aaron's is a category leader with ambitious growth goals. We are excited to execute a modern, data-driven strategy, rooted in cultural insight and accountability. Our goal is to help Aaron's deepen its connection with today's consumers while attracting new ones creatively.”

Notably, Aaron's joins a distinguished list of clients already benefiting from Truth Marketing’s unique blend of creativity and data-driven marketing expertise. Truth's approach fuses creativity with disciplined media performance, making it a key player in the marketing landscape.

The Chief Marketing Officer of Aaron's, Carla Dodds, shared her insights on the matter, stating that Truth Marketing displayed a remarkable mix of strategic thinking and cultural relevance. This collaboration is set to leverage Truth’s innovative approach to enhance Aaron's brand visibility and customer connections. “Truth demonstrated the right mix of strategic thinking, cultural relevance, and measurable impact,” said Dodds, highlighting how the agency's bold ideas can empower Aaron's to emphasize its core qualities of flexibility, transparency, and authentic customer relationships.

Truth Marketing + Media operates with a commitment to research-driven insights and performance optimization. Their multicultural marketing expertise places them as a dynamic challenger agency within the industry, capable of adapting to the changing landscape of consumer demands and behaviors. Research and accountability in their media performance further strengthen their foothold in integrated marketing.

About The Aaron's Company: Founded in 1955, The Aaron's Company is a prominent provider of lease-to-own services and retail purchase solutions for home goods, from appliances to electronics. It operates over 1,100 stores across the United States and Canada, as well as a robust e-commerce platform at Aarons.com.

About BrandsMart USA: This retailer is recognized as one of the Southeast’s top stores for appliances and electronics. BrandsMart USA, with superstores in South Florida and Atlanta, combines an expansive product selection with excellent customer service, further enhancing the shopping experience through their e-commerce platform at BrandsMartUSA.com.

As Truth Marketing + Media takes on this pivotal role, the future looks promising for both the agency and The Aaron's Company. Their mutual focus on innovation and consumer engagement is set to redefine success in the highly competitive rent-to-own market. By prioritizing customer experience and leveraging data-driven strategies, they hope to build lasting connections with consumers in today's dynamic retail environment.