New Ownership Takes High Country Furniture & Design to New Heights
High Country Furniture & Design, a prominent name in quality home furnishing in Western North Carolina, is stepping into a promising new era under the guidance of local entrepreneurs Jake Ballard and Kyle Robins. This acquisition, facilitated by Viking Mergers & Acquisitions, marks a significant turn in the company’s rich history.
Founded in 1999 by Anne Worrell, originally named Cabin Fever, the business has transformed over the years under her son, Doug Worrell’s leadership. With a focus on creating a welcoming environment and offering exceptional customer service, High Country has established itself as more than just a furniture store; it has become a trusted community staple. Doug and his wife Lorrie have dedicated the past two decades to nurturing the business and building strong community connections.
Reflecting on their journey, Doug Worrell expressed the deep emotional investment he has in High Country Furniture. He stated, "The relationships we formed over the past twenty years are priceless. We've seen generations of families keep coming back to shop with us. Our employees are the best I've ever worked with." These sentiments speak volumes about the legacy that Ballard and Robins are now stepping into.
The search for suitable buyers who would honor the values upon which High Country was built was not an easy task for the Worrell family. They sought leaders with integrity and local ties, and they found that match in the father-son team, Jeff and Eric McKeehan of Viking Mergers and Acquisitions. Jake Ballard emphasized, "High Country felt like home," further acknowledging Doug's unwavering commitment to high standards in every facet of the business.
Transitioning leadership does not mean an overhaul of the business. The new owners are committed to preserving the essence of what has made High Country Furniture a beloved local fixture while steering it into a new phase of growth. Kyle Robins articulated their philosophy: "We’re not looking to reinvent High Country, but to build on what's already been thoughtfully created, preserving its values while guiding its next chapter."
Both Ballard, who has a background in consultancy with firms like Accenture and Deloitte, and Robins, who specializes in performance marketing and team development, have laid out a clear vision for High Country. They aim to enhance the customer experience, expand product offerings, and maintain the welcoming atmosphere that customers cherish.
One of the distinguishing features of High Country is its deep-rooted community involvement. The new leadership has made it a priority to continue this legacy of commitment. Under their stewardship, the store will uphold its traditions, ensuring that it remains an integral part of the local economy and culture.
Doug Worrell expressed his reassurance knowing that High Country is in capable hands, stating, "It is wonderful to leave knowing the store is in such good hands." This sentiment resonates with many long-time customers who have come to trust the brand through years of personalized service and quality products.
As High Country Furniture & Design enters this exciting new chapter, customers can look forward to innovative branding while still trusting in the same quality and commitment they’ve come to expect. With Ballard and Robins at the forefront, the future of High Country seems both inviting and promising, making it a perfect blend of tradition and modern entrepreneurship. High Country will continue its journey as a cherished part of the Western North Carolina community, ensuring its legacy carries on for many more generations to come.
A Legacy of Excellence
Founded in 1999 by Anne Worrell, originally named Cabin Fever, the business has transformed over the years under her son, Doug Worrell’s leadership. With a focus on creating a welcoming environment and offering exceptional customer service, High Country has established itself as more than just a furniture store; it has become a trusted community staple. Doug and his wife Lorrie have dedicated the past two decades to nurturing the business and building strong community connections.
Reflecting on their journey, Doug Worrell expressed the deep emotional investment he has in High Country Furniture. He stated, "The relationships we formed over the past twenty years are priceless. We've seen generations of families keep coming back to shop with us. Our employees are the best I've ever worked with." These sentiments speak volumes about the legacy that Ballard and Robins are now stepping into.
Finding the Right Successor
The search for suitable buyers who would honor the values upon which High Country was built was not an easy task for the Worrell family. They sought leaders with integrity and local ties, and they found that match in the father-son team, Jeff and Eric McKeehan of Viking Mergers and Acquisitions. Jake Ballard emphasized, "High Country felt like home," further acknowledging Doug's unwavering commitment to high standards in every facet of the business.
A Vision for the Future
Transitioning leadership does not mean an overhaul of the business. The new owners are committed to preserving the essence of what has made High Country Furniture a beloved local fixture while steering it into a new phase of growth. Kyle Robins articulated their philosophy: "We’re not looking to reinvent High Country, but to build on what's already been thoughtfully created, preserving its values while guiding its next chapter."
Both Ballard, who has a background in consultancy with firms like Accenture and Deloitte, and Robins, who specializes in performance marketing and team development, have laid out a clear vision for High Country. They aim to enhance the customer experience, expand product offerings, and maintain the welcoming atmosphere that customers cherish.
Community Commitment
One of the distinguishing features of High Country is its deep-rooted community involvement. The new leadership has made it a priority to continue this legacy of commitment. Under their stewardship, the store will uphold its traditions, ensuring that it remains an integral part of the local economy and culture.
Doug Worrell expressed his reassurance knowing that High Country is in capable hands, stating, "It is wonderful to leave knowing the store is in such good hands." This sentiment resonates with many long-time customers who have come to trust the brand through years of personalized service and quality products.
Conclusion
As High Country Furniture & Design enters this exciting new chapter, customers can look forward to innovative branding while still trusting in the same quality and commitment they’ve come to expect. With Ballard and Robins at the forefront, the future of High Country seems both inviting and promising, making it a perfect blend of tradition and modern entrepreneurship. High Country will continue its journey as a cherished part of the Western North Carolina community, ensuring its legacy carries on for many more generations to come.
Topics Consumer Products & Retail）
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