#Japan #Fukui #Glamore #e-gate #Perfume Bra

Glamore's Perfume Bra Celebrates a Milestone

The beloved Perfume Bra by Glamore, a brand known for its support of women's unique beauty, is undergoing a much-anticipated renewal to celebrate its 10th anniversary. Set to be available for pre-order starting May 8 at a special price of 3,500 yen (tax included), down from its regular price of 4,950 yen, this launch offers not just a fresh look but also enhanced comfort and design.

Founded by E-Gate Co., Ltd., led by CEO Tetsuro Nosaka, Glamore has focused on producing nursing bras that empower women by embracing their changing bodies. The company has garnered a loyal customer base over the years, evidenced by a satisfaction rate of 96% and over 1,000 reviews on Rakuten with an impressive average rating of 4.44 out of 5.

The Secrets of Perfume Bra's Popularity

1. Optimal Design for Diverse Bodies

The Perfume Bra is meticulously designed with wider underwires, making it perfect for individuals with wider-set breasts and those with a flat body type. This thoughtful structure gathers breast tissue to create a flattering silhouette, providing a beautiful and rounded décolletage that enhances one’s natural curves. The improvements allow for a more streamlined body line when viewed from the side, catering specifically to the needs of many women.

2. Aesthetic Appeal

In its renewal, the Perfume Bra maintains the signature hold of the Glamore Bra but is elevated in terms of aesthetics. Featuring intricate lace patterns, it emanates sophistication while still being practical. Moreover, the lace used in this bra matches the designs from the “Kiss Bra” series, allowing for stylish coordination with various bottoms.

Goals for the 10th Anniversary

Glamore aims to create a bra that will be cherished longer through this renewal. With the motto of “Be beautiful, just as you are,” they have reinvented the design by embracing a more lightweight and natural aesthetic. The transition from shiny materials to power mesh aligns with current trends while ensuring breathability and comfort, making it suitable for use as women age.

Key Enhancements in the Renewal

1. Lightweight Power Mesh

The bra now features a power mesh material, replacing the previously glossy fabrics for a softer, airy feel. This change enhances breathability, ensuring that the Perfume Bra is just as comfortable as it is fashionable.

2. Improved Fit and Structure

Adjustments have been made to the cup depth and padding shape to provide an even better fit and comfort level. The updated overlap of the cups aids in a secure fit, helping women feel more confident throughout the day.

3. Initial Colors

The first two colors to be released in this renewed collection are classic black and skin-tone. From May 8 through May 25, customers can take advantage of the special pre-order price of 3,500 yen before the official release date on May 25.

Product Information

• - Item: Perfume Bra
• - Price: 4,950 yen (tax included)
• - Sizes: B–C 65–75, D–G 65–80
• - Colors: Black, Skin

About Glamore

Glamore’s core philosophy emphasizes initiating steps toward beauty and self-acceptance. Established in 2013, the brand originated from a desire to support women encountering challenges post-pregnancy. Over the years, Glamore has achieved significant recognition, including awards for excellence on Rakuten in 2018 and 2019. The brand’s cornerstone, the Glamore Bra series, has sold over 1.39 million units by May 2025, a testament to its impact on women's confidence and body positivity.

You can explore Glamore's collection and learn more about their journey here.