#Global Expansion #CHAGEE #BO•YA Tea

CHAGEE's 2025 Year-End Tea Friends Review

On January 8, 2026, CHAGEE unveiled its 2025 Year-End Tea Friends Review, detailing a remarkable expansion strategy that has seen the company evolve in the competitive beverage market. This review highlights not only the company's impressive growth but also its notable achievements in tea procurement over the past year.

Global Footprint and Membership Growth

With a burgeoning store network that now spans eight countries—including China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States—CHAGEE has become a recognized player in the global tea market. In April 2025, the brand celebrated its significant milestone of being listed on NASDAQ (Ticker: CHA), marking the first time a fresh tea beverage brand from China made it to a U.S. stock exchange. This listing was also one of the largest food and beverage IPOs globally since 2022.

The company reported a 177% increase in overseas memberships across the Asia-Pacific region, with a substantial 61% of members under 30 years old. The surge in membership numbers indicates a growing interest among younger demographics in countries like Singapore and Thailand, where membership counts skyrocketed by approximately four to twenty-fold.

Innovative Products Driving Sales

A notable highlight in the year was the rising popularity of BO•YA Jasmine Green Milk Tea, which has now become one of CHAGEE's top-selling products in multiple markets, including Indonesia and the Philippines. Sales figures announced by Frost & Sullivan indicate the beverage sold over 1.25 billion cups between January 2022 and June 2025. The localized preferences of consumers also inform the company’s product strategy, which embraces regional tastes, evident in the popularity of Peach Oolong Milk Tea in Malaysia and Singapore.

During the Spring Festival, engagement peaked with group orders increasing significantly; notably, orders exceeding 20 cups rose by more than 15% from the previous year.

Commitment to Quality and Sustainability

CHAGEE maintained a robust annual tea sourcing volume of over 10,000 tons in 2025, working with more than 100 tea factories to ensure a consistent supply of quality ingredients. The company introduced over 20 new products that incorporated floral and fruit flavors, appealing to modern tea drinkers. Furthermore, CHAGEE's implementation of the Fresh Brew technology system enhances the preparation of freshly made tea, providing unique flavor profiles while respecting traditional methods.

In collaboration with tea gardens, factories, and research institutions, CHAGEE executed more than 10 innovative initiatives focused on craftsmanship and process optimization throughout the year. The result is a product line that resonates quality and authenticity.

Community and Environment Engagement

CHAGEE's ongoing commitment to community and sustainability shines through initiatives like the Night Clean Project, where over 1,340 stores participated to aid store partners in managing end-of-day operations effectively. The company also opened more than 25 pet-friendly locations, constructed 23 children’s playgrounds, and launched 14 deaf-inclusive silent stores, demonstrating a dedication to inclusivity and support within local communities.

In summary, the 2025 Year-End Tea Friends Review illustrates how CHAGEE combines innovative marketing strategies with an impressive operational framework to engage a global audience, particularly the youth. It reflects the brand's dedicated approach to **