#Japan #Tokyo #Oita Prefecture #Shunpachi Seika #Saiki City

Shunpachi Seika Store's Collaboration with Saiki City

Shunpachi Seika, a prominent urban produce store in Tokyo's Higashi Gotanda, is set to launch a unique collaboration with Saiki City, located in Oita Prefecture. Starting July 1, 2025, this collaboration will feature local products from Saiki, allowing customers to engage with the region's rich agricultural and seafood offerings. This initiative aims to establish a direct connection between urban consumers and rural producers, highlighting the importance of local produce in today's market.

About Saiki City

Positioned on the southeast edge of Oita Prefecture, Saiki City boasts the largest area among towns and cities in Kyushu. Known for its stunning coastlines and abundant natural landscapes, the region excels in agriculture, forestry, and fisheries. Its unique geographic and climatic conditions allow for a diverse range of local products that reflect the area's cultural heritage and environmental richness.

Featured Saiki Products

Shunpachi Seika's new collaboration will include a variety of Saiki's beloved products that will resonate with both locals and visitors, making them easily accessible in the urban setting. Here’s a sneak peek of some local delicacies that will be featured:

• - Fried Local Fish (Takashi Suisan): Hand-coated with breadcrumbs, these freshly caught fish from the coastal town of Tsurumi have become a family favorite for their authentic taste, appealing to both children and seniors alike.

• - Gomadashi (Mebaru Fishing Village Women's Group): This traditional condiment combines grilled white fish, ground sesame, and soy sauce to create a flavorful blend that enhances any dish. Its nutty aroma and savory fish flavor make it a must-try for those seeking authentic local flavors.

• - Smoked Nuts (Taiyo Farm): These addictive smoked nuts, seasoned with various flavors including spicy mayo and maple cinnamon, are made using cherry wood from Oita's famous cherry trees. Once you start, it's hard to stop!

Special Promotion

To celebrate the launch of the collaboration, Shunpachi Seika will offer a special promotion from July 1 (Tuesday) to July 13 (Sunday), where customers can enjoy a 20% discount on all Saiki City products. This initiative encourages first-time customers to sample these high-quality items that emphasize Saiki's dedication to agricultural excellence.

Shunpachi Seika's Role as a Media for Food

Beyond merely being a retail store, Shunpachi Seika embraces its role as a media outlet advocating for regional food sources. They host fairs dedicated to specific areas, conduct trial marketing, and organize tasting events that foster connections between producers and consumers. These initiatives not only enrich the consumer experience but also help to build a fan base for products that stand out, creating a bridge between urban markets and local producers.

The collaborations with other cities such as Unzen in Nagasaki and Karatsu in Saga result in annual business meetings to cultivate new supplier relationships, continually increasing distribution values. The successful structure has proven beneficial for both the store and its partner regions.

Other Upcoming Events

Additionally, throughout July, Shunpachi Seika will be hosting collaborative events at other locations to further promote regional delicacies:

• - Karatsu City Collaboration at Shunpachi Seika Meguro 2-chome Store from July 5 (Saturday) to July 18 (Friday), offering 10% off local products.
• - Unzen City Collaboration at Shunpachi Seika Osaki Hirokoji Station Store from July 13 (Sunday) to July 26 (Saturday), also featuring a 10% discount on Unzen products.

About Shunpachi Seika

At Shunpachi Seika, the mantra is to deliver the finest produce tailored to individual tastes. This Tokyo-based store showcases seasonal fruits and vegetables, quality meats and seafood, as well as a selection of unique agricultural products and hearty bento options. With an aim to enhance urban lifestyles, Shunpachi Seika strives to provide a rich culinary experience for all.

For further details, visit Shunpachi and Shunpachi Bento.