#Japan #Tokyo #Specialty Coffee #Tokyo Big Sight #SCAJ 2026

Join the Specialty Coffee Movement at SCAJ 2026

The Specialty Coffee Association of Japan (SCAJ) is thrilled to announce that the exhibitor application process has officially begun for SCAJ 2026, the largest specialty coffee event in Asia. Taking place from October 14 to 17, 2026, at the renowned Tokyo Big Sight, this extraordinary conference and exhibition aims to promote awareness and appreciation for specialty coffee in Japan.

SCAJ 2026 is set to be a pivotal gathering for professionals, businesses, and coffee lovers alike. With nearly 500 exhibitors from over 35 countries, it promises to attract approximately 95,000 attendees from 80 different nations, making this event a must-visit for anyone involved in the coffee industry. The event will showcase the latest innovations in coffee products and services, including coffee beans, roasters, espresso machines, grinders, brewing equipment, packaging, and more.

While exploring the exhibition, visitors can expect to find a dedicated area known as Coffee Village, featuring small roasters, cafes, and artisanal coffee shops from across Japan. This unique zone will present an opportunity for attendees to enjoy niche selections and connect with local vendors.

In addition to the exhibition, the event will host a series of exciting competitions, such as barista championships, where top talents will showcase their skills. Multiple seminars and workshops led by coffee producers and industry experts will offer invaluable insights, discussions, and tasting sessions aimed at enriching the coffee community's knowledge.

The venue will be divided into two main exhibition areas: the South Hall 1-2, focusing on B2B interactions, and the South Hall 3-4, which also caters to B2C audiences. This structure allows for a comprehensive experience, ranging from industry professionals to casual coffee enthusiasts.

A Message from the SCAJ President

SCAJ President, Katsuhiko Hasegawa, expressed excitement regarding this year’s theme: “Brew the Future.” He emphasizes the importance of addressing current challenges in the coffee industry such as labor shortages, climate change, and rising costs, stating that innovations like AI and automation could offer solutions. Hasegawa is eager to engage with participants on how these developments, combined with a genuine passion for coffee, can create a brighter future for the coffee landscape.

With an unwavering commitment to raising awareness about specialty coffee, SCAJ 2026 aims to celebrate the diversity and charm of this beloved beverage. Attendees can look forward to discovering new products and making meaningful connections throughout the four days of the event.

Exhibitor Application Details

Exhibitor applications are now open:

• - Early Registration: Until April 15, 2026 (for SCAJ members)
• - Regular Deadline: Until May 15, 2026
• - Application Method: Submit via the official exhibition website here.

Eligible Products and Services

Exhibitors are encouraged to showcase a wide range of coffee-related items including:

• - Coffee beans (green and roasted)
• - Coffee beverages
• - Roasting machines, espresso machines, grinders, and water purifiers
• - Brewing devices, cups, and packaging materials
• - Food and beverages including milk options, syrups, and chocolates
• - Support for café startups, store decoration, and IT systems

In case you have additional products or services that align with the coffee and café industries, feel free to inquire about participation.

Various exhibitor and sponsorship options are available, including booth space in both exhibition halls, seminar opportunities, and participation in the New Products Awards for on-site exhibitors.

Last Year’s Success: SCAJ 2025

The previous edition, SCAJ 2025, attracted an impressive 96,823 visitors from 81 countries and showcased high-quality coffee beans alongside innovative equipment and vibrant competitions. This year’s event promises to be even more impactful, continuing the momentum of growth in Japan's specialty coffee culture.

Contact Information

For exhibitor inquiries:
SCAJ Exhibition Office
Phone: 03-6555-8790 (Weekdays 10:00-18:00)
Email: [email protected]

For media inquiries:
SCAJ Public Relations
Email: [email protected]

We look forward to welcoming coffee enthusiasts and industry experts to SCAJ 2026, where we will brew the future together!