#Japan #Tokyo #Kiwi #Micho #CJ Foods

Exciting Launch: Micho Kiwi Flavor

CJ FOODS JAPAN, headquartered in Minato, Tokyo, has recently unveiled a new flavor of their popular vinegar drink brand, Micho (美酢), named Micho Kiwi. Starting from September 1, 2025, this exciting addition will be available at various supermarkets and drugstores nationwide.

Micho is renowned for its unique production process, utilizing 100% fruit juice that undergoes careful fermentation. This results in a milder, refined taste that appeals to many. The new Micho Kiwi flavor has been designed to bring out the kiwi's natural refreshing taste, harmonizing fruity sweetness with the distinctive tartness of fruit vinegar. Notably, a single glass of Micho Kiwi provides the daily recommended intake of vitamin C, making it not just delicious but also a healthy choice for consumers.

One of the standout features of Micho Kiwi is its versatility. When paired with black tea, Micho Kiwi transforms into a delightful fruity tea experience, perfect for those looking to enhance their beverage. In colder months, mixing it with hot water can create a warm, comforting drink, ideal for cozy winter days. Consumers are encouraged to enjoy Micho Kiwi in a manner that best suits their preferences, whether it’s refreshing during summer or warm during winter.

Before its official release, Micho Kiwi received several awards, highlighting its anticipated popularity. For example, it won accolades at the New Product Grand Prix hosted by Nihon Access in the processed food category and was awarded the Favorability Prize at the 25th JAPAN Drugstore Show in 2025.

What Makes Micho Special?

Micho offers more than just a drink; it captures the essence of 100% fruit fermentation, allowing customers to relish the rich flavors naturally present in fruits. The product is not only enjoyable but also beneficial. By fermenting fruit juice directly, consumers can appreciate the natural, mild flavor of the vinegar beverage, which is especially designed to be fruity and smooth on the palate.

Micho is part of CJ FOODS JAPAN, a subsidiary of CJ CheilJedang, a global cultural life company based in South Korea. Established in 1953, the company started as a sugar manufacturer and has since expanded to produce and sell essential food products like sugar, wheat flour, seasonings, and processed foods. Their mission is to introduce Korea's culinary delights to the world and incorporate authentic tastes into their product range, including the flagship brands bibigo, Micho, and Dashida.

For more information about Micho and to explore other offerings from CJ FOODS JAPAN, you can visit their official website at CJ FOODS JAPAN.

In conclusion, Micho Kiwi is set to become a favorite among vinegar drink enthusiasts, combining health benefits with delicious flavor, suitable for all seasons. Make sure to try this refreshing drink and discover how it can elevate your daily hydration routine. Feel free to download the article PDF for further information!