Experience Norway's Finest Seafood at Kakujo Gyokui
The renowned Kakujo Gyokui Holdings, based in Niigata, Japan, is excited to announce its inaugural "Norwegian Seafood Fair". This event will take place at all its stores from September 20 to 23, 2026, in collaboration with the Norwegian Embassy's Fisheries Department. This fair showcases the best of Norwegian seafood, featuring iconic Norwegian salmon, mackerel, and the trending herring to captivate seafood lovers.
The picturesque and clean waters of Norway create an ideal environment for fish to thrive, particularly salmon and herring. These fish are nurtured slowly in the cold depths, resulting in high-quality fat content and an exquisite flavor. Customers will have the opportunity to sample these delicacies directly in-store, helping to spread the love for Norwegian seafood among all attendees.
Special Events at Tsurugashima Store
In addition to general offerings, Kakujo Gyokui's newly opened Tsurugashima store will host an exclusive pop-up event on September 20 and 21, where visitors can participate in a lottery to win exciting merchandise. This is a perfect opportunity for seafood enthusiasts to indulge in the alluring flavors Norway has to offer during this festive week!
Savor the Tastes of Norway
Autumn is the ideal season to explore the culinary delights of Norwegian seafood. The fair will feature a variety of salmon products including:
- - Salmon sushi packs (480 yen for four pieces)
- - Deluxe salmon sushi packs with nigiri and rolls (700 yen)
- - Aburi cheese salmon sushi packs (520 yen)
- - Salmon sashimi (500 yen for five slices)
An exciting addition to this fair is the increasingly popular herring, known for its rich flavor and versatility in cooking. It is mild in taste, making it ideal for grilling or frying, and is quickly becoming a staple on Japanese tables. Kakujo Gyokui is committed to helping customers discover new ways to enjoy herring, urging them to consider it for today's menu.
Products like the "Bone-Cut Aged Salted Herring Prince" at 400 yen (two pieces) ensure a delightful experience without any worries about bones, making for a delightful dish that's easy to enjoy.
High-Quality Norwegian Salmon
Since the 1980s, Kakujo Gyokui has imported Norwegian salmon, which now arrives in Japan by air without freezing to preserve its freshness and quality. This fair highlights the delight of indulging in high-quality salmon through a selection including sashimi and sushi.
In addition to the regular offerings, customers will also find Kakujo Gyokui's own herring products available:
- - Aged dried herring (180 yen)
- - Miso-marinated herring (200 yen)
These products exemplify the brand's innovation in showcasing the new tastes of herring, which are sure to impress seafood enthusiasts and casual diners alike.
The Essence of Norwegian Mackerel
Another highlight of this fair is the delectable Norwegian mackerel, known for its flavorful fat content and juicy texture. This staple fish has long been beloved in Japanese cuisine, and Kakujo Gyokui offers top-notch salt mackerel fillets that are sure to please.
Customers can also enjoy Kakujo Gyokui's signature products such as:
- - Aged dried mackerel (380 yen)
- - Miso-marinated mackerel (380 yen)
For a special treat, the "Bone-Removed Aged Salt Mackerel Fillet" (480 yen) promises a delightful experience as it condenses the fish's flavor without the usual bones, catering to everyone, including children.
Join Us at the Norwegian Seafood Fair
This much-anticipated fair will take place at all Kakujo Gyokui stores during the Silver Week from September 20 to 23. To ensure you don't miss out, visit
Kakujo Gyokui Official Website for store details and hours.
And don't forget about the pop-up event at Tsurugashima store, where shoppers can win exciting prizes simply by answering a quick survey!
Delight in the freshness and quality of Norwegian seafood this autumn—Kakujo Gyokui invites everyone to make this fair a part of their seasonal festivities, perfect for families seeking to enjoy the best seafood Japan has to offer. Experience the combination of high-quality products and expert guidance from their staff, known as the "Kind Staff," who are ready to assist with selections and cooking tips. Kakujo Gyokui is committed to providing an extraordinary shopping experience bolstered by their rich knowledge of fish.