Bauducco Celebrates International Chocottone Day on December 15, 2025

Bauducco Celebrates International Chocottone Day

On December 15, 2025, Bauducco®, the largest producer of panettone globally and the leading panettone brand in the USA, is expanding the holiday festivities with the inaugural International Chocottone Day. Traditionally recognized as International Panettone Day, this new celebration is dedicated to Bauducco's innovative Chocottone® line, transforming a beloved Italian tradition into a delightful chocolate-infused experience.

Bauducco responds to the increasing preference for richer and sweeter desserts with its latest offering, Chocottone®. This light and airy holiday loaf is not only studded with real chocolate chips but is also finished with a decadent fudge coating—truly a treat to indulge in. In celebration of this festive occasion, the brand is making it even more irresistible by providing a $1 discount on Chocottone® products purchased through Amazon and Instacart, allowing consumers to savor this flavorful twist on the classic panettone at a more accessible price.

Juliana Corá Bastos, the Marketing Trade Marketing Director for Bauducco International BU, described the event as an opportunity for gatherings and celebrations. She stated, "International Chocottone® Day is a wonderful occasion to gather and celebrate, and we invite everyone—whether you're familiar with Chocottone® or discovering it for the first time—to join us. By declaring it International Chocottone® Day, we're honoring heritage and tradition while welcoming the next generation of consumers to experience this evolution of the classic panettone through Bauducco Chocottone®."

Bauducco’s Chocottone® comes in three unique flavors: Chocottone® Chocolate Chips, Chocottone® Peanut Butter, and Chocottone® Hazelnut Cream. Each flavor offers a special variation on the traditional recipe, perfect for any occasion—be it a festive gathering, family breakfast, or as a thoughtful gift for loved ones and party hosts.

Founded in Brazil by an Italian immigrant in 1952, Bauducco has grown to become one of the world's largest producers of baked goods. Known for inspiring cherished moments, the brand’s products symbolize “The Feeling of Family.” Over the last two decades, Bauducco has established a firm cornerstone in the U.S. market, holding an impressive 86% value share in the panettone segment, while continuing to expand its reach globally to over 50 countries.

With a solid portfolio that includes panettones, wafers, cookies, and toasts available in major retailers across the United States, Bauducco aims to not only celebrate tradition through International Chocottone Day but also to innovate and evolve holiday favorites to meet the appetites of modern consumers. For more information about Bauducco and the new Chocottone®, visit www.bauducco.com and follow @bauducco.us on Instagram.