#United States #Austin, Texas #TrueDialog #Amanda McGuckin Hager #CMO CRO

TrueDialog Promotes Amanda McGuckin Hager to CMO and CRO

In a significant organizational move, TrueDialog, a premier provider of enterprise-level SMS texting solutions, has announced the promotion of Amanda McGuckin Hager to the dual position of Chief Marketing Officer (CMO) and Chief Revenue Officer (CRO). This strategic appointment reflects TrueDialog's commitment to enhancing its revenue strategy while deepening customer relationships and driving growth.

Amanda joined TrueDialog as CMO in August 2024, where she quickly established herself as a transformative figure within the organization. With a wealth of experience that spans over 25 years in both venture capital-backed startups and major tech firms, Amanda is well-equipped to guide TrueDialog into its next phase of expansion. Prior to her role at TrueDialog, Amanda held key positions at industry giants such as Dell, Rackspace, and SolarWinds, along with pivotal contributions to emerging startups including BlackLocus and Infochimps. Her extensive background has enabled her to cultivate high-performing teams and synchronize go-to-market strategies effectively.

John Wright, the CEO of TrueDialog, praised Amanda's impact during her term, remarking, "Amanda has made an incredibly positive impact in the 12 months since she joined the leadership team. She possesses an intimate understanding of our customers and our market, and she knows how to align sales and marketing for rapid and sustainable success. We couldn't be more excited to have her in this new role as we enter our next stage of growth."

Expressing her enthusiasm about the new responsibilities, Amanda stated, "I'm passionate about helping companies grow in a way that truly serves their customers. As a marketer, I relate to the need for TrueDialog to ensure that text messages are being delivered successfully, securely, and at scale. I’m honored to now serve in this dual capacity and lead this incredible team."

Recent Accolades for TrueDialog

Amidst these leadership changes, TrueDialog has also been recognized with several notable accolades:

• - Named the Best Overall Conversational Marketing Company in the 2025 MarTech Breakthrough Awards
• - Finalist for the Best Mobile Marketing Platform at the 2025 Digiday Technology Awards
• - Recognized as both a G2 Grid Leader and Momentum Leader in SMS Marketing
• - Featured on the Inc. 5000 List of America’s fastest-growing private companies

New Additions to the Leadership Team

To further bolster its leadership, TrueDialog has also made additional executive appointments:

• - Becky Banasik joins as VP of Customer Success, bringing experience from various B2B technology firms including TrendKite and DOSH.
• - Erica Lanyon, the new VP of Marketing, draws from her background at SourceDay, SailPoint, Eloqua, and PlanView to elevate TrueDialog's marketing efforts.
• - Marc Vallido has been welcomed into the team as a Sales Leader, with a robust background in global sales from companies such as 8x8, Indeed, and Rev.com.

This expansion of leadership highlights TrueDialog's ongoing commitment to enhancing its market presence and solidifying its position as a trusted partner for businesses seeking effective communication solutions. The company continues to innovate in the realm of SMS communication, focusing on delivering reliable and cost-effective messaging solutions that maintain a high level of engagement with customers.

About TrueDialog

Founded and based in Austin, Texas, TrueDialog is transforming how organizations connect with their customers through text messaging—an essential communication channel in today's digital age. The platform is designed for enterprise-grade reliability and includes features aimed at reducing messaging costs by up to 75%. Some of the industry's leading brands rely on TrueDialog, including Coca-Cola, Hilton, and the Kansas City Chiefs. For more information, visit www.truedialog.com.