Maybelline New York Marks Groundbreaking Partnership as WWE's First Official Cosmetics Partner

Maybelline New York and WWE: A Groundbreaking Partnership

In an exciting announcement, Maybelline New York, globally recognized as the leading cosmetics brand, has joined forces with WWE, a powerhouse in sports entertainment. This unprecedented partnership marks Maybelline as WWE's first-ever Official Cosmetics Partner, promising a unique blend of beauty and entertainment that celebrates confidence and self-expression.

The collaboration kicked off with Maybelline serving as the Presenting Partner for WWE's all-women's Premium Live Event, Evolution, held at State Farm Arena in Atlanta on July 13. This event signifies not just a remarkable occasion for wrestling but also a momentous opportunity for highlighting the amazing women athletes within the WWE roster.

Brit Santypal, WWE's Senior Vice President of Partnership Marketing, expressed enthusiasm about this innovative alliance, stating, "WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster." This statement encapsulates the partnership's goal: to empower women and acknowledge their remarkable contributions in both wrestling and across the beauty industry.

Reflecting on the partnership, Amy Whang, President of Maybelline New York, emphasized the brand's dedication to uplifting a global community. "As the presenting sponsor of Evolution, we're not just showing up in the ring; we're supporting a global community that inspires confidence and self-expression, both in and out of the spotlight," Whang stated. This sentiment resonates deeply with Maybelline's mission to create accessible cosmetics that enhance beauty while fostering a sense of empowerment.

In addition to its role at the Evolution event, Maybelline's partnership with WWE includes vibrant center mat ring branding and a customized vignette that promises to spotlight the brand's commitment to beauty. Furthermore, social media integrations will amplify the collaboration, connecting with fans and beauty enthusiasts alike in engaging ways.

The strategic partnership was crafted in collaboration with Beauty Co-Lab, a media agency under L'Oréal, further showcasing the innovative thinking that drives this partnership forward. Delphine Hernoux, CEO of Beauty Co-Lab, remarked, "Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways." This collaboration exemplifies how brands can transcend traditional boundaries and engage their audiences in new, exciting formats.

About WWE

WWE stands out as the global leader in sports entertainment, captivating audiences year-round with original content broadcast across various platforms. Known for its commitment to family-friendly programming, WWE’s reach extends to over 1 billion households worldwide. The organization continuously strives to deliver high-quality entertainment, featuring a diverse array of talent and captivating storylines that resonate with people of all backgrounds.

About Maybelline New York

As the number one cosmetic brand globally, Maybelline New York is available in over 120 countries, committed to creating innovative and effortlessly chic beauty solutions. With its roots embedded in New York City’s vibrant culture, the brand successfully combines cutting-edge formulas with trendy aesthetics, ensuring its place at the forefront of the cosmetics industry. Additionally, Maybelline has launched initiatives like Brave Together, a program aimed at providing support for mental health, demonstrating the brand's dedication to making a positive impact beyond beauty.

This partnership between Maybelline and WWE marks a transformative moment within both industries, promising to inspire legions of fans and beauty enthusiasts around the world as they celebrate confidence, empowerment, and self-expression in all forms.