New Launch: Land Cruiser Official Lifestyle Items
Toyota Koniq Pro Co., Ltd., headquartered in Chiyoda, Tokyo and led by President Junichiro Takeda, is set to unveil a new collection of official lifestyle items for the Land Cruiser. Launching on July 4, 2025, at 13:00, these items will be available at select Toyota dealerships and online stores. This release marks an exciting new chapter for the brand as they rebrand the former Land Cruiser Collection to "Land Cruiser Official Items," enhancing their mission to connect with customers through quality merchandise.
The Essence of the Land Cruise Experience
The Land Cruiser Official Items collection embodies the spirit of "going anywhere and returning safely"—a hallmark of the Land Cruiser experience. The new range for summer 2025 is themed around "Good Summer Days" and features products designed for enjoying the warmer months with family and friends. Customers can look forward to practical and stylish items that resonate with the adventurous lifestyle associated with the Land Cruiser.
Highlights of the Summer 2025 Launch
This year's summer collection includes a total of 11 products, featuring:
- - Durable and Functional Apparel: A versatile setup perfect for summer outings
- - New T-shirt Designs: Three unique motifs that reflect the summer vibe
- - Trendy Accessories: Including a popular five-panel trucker cap and a newly designed REVOMAX collaboration bottle
On July 4, the collection begins with two T-shirts and the apparel setup, while additional items such as foldable step stools and tote bags are expected to launch later in July.
Special Pop-Up Store at JR Nagoya Takashimaya
To celebrate this exciting launch, a pop-up store will be opened at JR Nagoya Takashimaya from July 23 to August 3, 2025. Customers will have the opportunity to see and purchase the new items in person.
Event Details:
- - Duration: July 23 (Wednesday) to August 3 (Sunday)
- - Location: 7th Floor, Rose Patio, JR Nagoya Takashimaya
- - Operating Hours: 10:00 AM to 8:00 PM (final day closing at 6:00 PM)
- - Address: 1-1-4 Meieki, Nakamura Ward, Nagoya, Aichi
The Transformation of a Brand
As part of this launch, the former Land Cruiser Collection has been rebranded as part of a stronger collaboration with "Rankuru Base," Toyota's enthusiast community designed for Land Cruiser fans. This shift aims to deepen the bond between the brand and customers, providing a wider array of lifestyle items that resonate with the passion shared by its enthusiastic community.
Toyota Koniq Pro’s mission through the Land Cruiser Official Items initiative is to bring the brand closer to customers—whether they are current or past owners or newcomers curious about the Land Cruiser legacy. The aim is to deliver an enriching brand experience through accessible lifestyle merchandising.
For more details about the collection and to shop these items, visit
the official website or check out
Yahoo! Shopping.
Stay up to date with the latest releases on their
official Instagram.
About Rankuru Base
Rankuru Base is Toyota's community platform that connects Land Cruiser enthusiasts, creating a space where fans can enjoy exclusive events, merchandise, and support tailored to their interests. Designed to foster long-lasting relationships among Land Cruiser lovers, this initiative aims to enhance their ownership experience and encourage a vibrant community spirit. Explore more about Rankuru Base on
their website.
Company Overview: Toyota Koniq Pro Co., Ltd.
Founded in January 2021 (with roots dating back to March 1949), Toyota Koniq Pro specializes in marketing services and consulting for the Toyota group. They are committed to delivering sustainable mobility solutions and enhancing brand value through innovative strategies. Their mission remains to nurture joy and happiness through mobility advancements.
For inquiries regarding this release, please contact the public relations team at Toyota Koniq Pro at 03-6757-8200 or via email at tqhp_release@toyotaconiq.co.jp. Please note, the contact information should not be published in any media outlets.