Rebake Initiatives
2025-09-30 09:17:53

Rebake Launches Unique Initiatives to Reduce Food Waste This October

Rebake's Special Initiatives for Food Loss Reduction Month



As we look forward to October, which is designated as Food Loss Reduction Month in Japan, Rebake, the innovative online platform for purchasing surplus bakery products, is gearing up for significant efforts aimed at minimizing food waste. Operated by Quagga LLC, based in Sumida, Tokyo, Rebake is proud to announce two unique projects designed to raise awareness about surplus bread, also known as "loss bread," while providing tasty options for consumers.

The Importance of Food Loss Reduction Month



According to the Japanese Ministry of Agriculture, Forestry and Fisheries and the Consumer Affairs Agency, approximately 4.64 million tons of food waste are generated annually in Japan. Addressing this critical issue is one of society's primary challenges. Rebake has been actively working to combat food waste by delivering unsold bread from bakeries to consumers, thus ensuring that surplus bread doesn't end up in the trash. To align with the objectives of Food Loss Reduction Month, Rebake is intensifying its efforts through the implementation of the following initiatives.

Initiative 1: The Mega Set of Surplus Bread



One standout offering for this month is the Mega Set featuring over 40 pieces of loss bread packaged together, catering to passionate bread enthusiasts. Normally, sets include about 10 to 15 pieces, but this special collection provides an incredible value and aims to significantly reduce food waste by delivering excess bread directly to customers.

This Mega Set allows bread lovers to indulge in various delightful options at an unbeatable price of 5,980 yen (including tax and shipping). The bread will arrive frozen, ensuring that the quality and taste remain preserved. Users can relish this delicious bread for their children's breakfast or as a daily treat to brighten their mornings. This initiative starts from October 1st.

Initiative 2: General Sale of the “Loss Bread Textbook”



Traditionally available only at specific events and bakery shops, Rebake will make the “Loss Bread Textbook” available for general purchase starting on October 2nd. Priced at 300 yen (tax included, shipping included), this guidebook is a must-have for anyone interested in understanding the issue at hand.

The textbook covers critical topics including:
  • - The reasons behind loss bread occurrence
  • - Voices from bakers
  • - Practical advice on how we can all contribute to reducing food waste in daily life

It's a comprehensive and straightforward resource that we encourage everyone to explore to become more informed and proactive in their responses to food waste. Limited edition copies are available, with only 150 books up for grabs, making it a unique acquisition this month.

Rebake’s Mission: Connecting Bakers and Consumers



Rebake acts as a bridge connecting bakers and consumers, passionately addressing food waste with over 1,500 bakery partners and 180,000 users participating in this sustainable initiative. The bread that doesn't sell does not have any less value; it's merely a matter of timing. Each loaf reflects the care, dedication, and effort of skilled bakers, and Rebake’s role is to ensure that no loaf goes to waste while delivering them to those who desire them.

By harnessing the occasion of Food Loss Reduction Month, Rebake aims to raise awareness about loss bread and foster enjoyment in making sustainable choices through delicious baked goods.

About Rebake



Rebake is Japan's largest and most dedicated platform for online bread sales, focusing on reducing waste from surplus baked goods. It empowers consumers to enjoy quality bread at home while contributing effectively to tackling the pressing issue of food waste. Furthermore, bakeries can relieve pressure from unsold products and foster happier connections with their customers.

For more details, visit our website: Rebake or follow us on social media:

Company Overview


  • - Company Name: Quagga LLC
  • - Business Focus: Rebake food waste reduction service, gluten-free subscription service, food consulting
  • - Representatives: Yuya Saito, Kazutoshi Tsurumi
  • - Location: 1-2-10 Yahiro, Sumida, Tokyo
  • - Established: August 2018
  • - Website: Quagga

Join us this October and support our mission to reduce food waste, one loaf of bread at a time!


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Topics Consumer Products & Retail)

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