#Japan #NBI Holdings #Hot Springs #Atami II #Atami, Shizuoka

NBI Holdings Announces New Atami II Project

NBI Holdings, headquartered in the bustling Minato ward of Tokyo and led by CEO Takayuki Kanaya, has exciting news for the hospitality sector as it kicks off the Atami II project in Shizuoka Prefecture's renowned hot spring area. This will be the company's second venture in the Atami area, following the momentum gained from the previous project, "Atami Sangai."

Overview of the Atami II Project

As a company committed to regional revitalization and real estate investment in hospitality, NBI Holdings has recently acquired a hot spring ryokan, previously known as Shion Atami, located in the heart of Atami's Kourashi-cho. This acquisition marks a significant step in NBI's mission as a co-creation company for community development.

Once ownership is established, NBI plans to undertake extensive renovations, including an increase in guest room capacity. This project aims to completely transform the existing facilities into a luxury-grade onsen ryokan, featuring rooms equipped with private outdoor hot springs, providing guests with a unique and tranquil experience.

Post-renovation, the ryokan will boast an impressive 15 guest rooms, in contrast to 7 at the time of acquisition, thus maximizing the appeal and capacity of this tranquil retreat.

Key Details of the Project

• - Location: 9-17 Kourashi, Atami City, Shizuoka Prefecture
• - Site Area: 5,491.84 square meters (1,661.28 tsubo)
• - Accessibility: Approximately 10 minutes by car from Atami Station via JR lines
• - Building Structure: 5-story reinforced concrete with slate roof (existing), single-story reinforced concrete (existing)
• - Number of Rooms: 7 rooms (at acquisition) / 15 rooms (post renovations)

Commitment to Investing in Local Growth

NBI Holdings focuses not only on profitability but also on contributing to sustainable local growth. The company plans to commence investments for hotels and inns nationwide from April 2025, leveraging partnerships with domestic institutional investors and financial institutions. They aim to execute approximately 20 billion yen in investments this year alone, with plans to escalate to 30 billion yen over the next year, ultimately reaching a total investment of 50 billion yen in the hotel and ryokan sector by March 2027.

Investment Project Overview

1. Fukuoka Ito Project (April 2025) - 4,235.09 m², Middle Upper Grade
2. Iwate Shizukuishi Project (April 2025) - 9,514.43 m², Middle Upper Grade
3. Aso Kurokawa Onsen Project (May 2025) - 1,554.50 m², Luxury Grade
4. Minamiizu Project (August 2025) - 6,611.19 m², Middle Upper Grade
5. Hakone Gora Project (October 2025) - 1,959.81 m², Luxury Grade
6. Atami Sangai Project (November 2025) - 881.47 m², Luxury Grade
7. Kusatsu Onsen Project (January 2026) - 1,952.98 m², Luxury Grade
8. Atami II Project (March 2026) - 1,472.13 m², Luxury Grade

(Note: Floor area is noted before renovation)

About NBI Holdings

• - Company Name: NBI Holdings Corporation
• - Headquarters: 5F Hibiya Central Building, 1-2-9 Nishishimbashi, Minato, Tokyo
• - CEO: Takayuki Kanaya
• - Capital: 500 million yen
• - Licenses and Permits: Registered with the Kanto Finance Bureau for Financial Instruments Business and others, with various real estate-related licenses.

Meet CEO Takayuki Kanaya

Born in Tokyo in 1981, Takayuki Kanaya graduated from Keio University in 2004. His career has crossed through various major real estate firms and investment funds, culminating in his role at Hoshino Resorts. He intensified his focus on real estate investment and asset management, enabling him to lead NBI Holdings toward ambitious growth and investment initiatives in the hospitality space.

For media inquiries, please contact:
NBI Holdings Corporation
Public Relations & IR Department
Tel: 03-6263-9193