#United States #Los Angeles #Made By All #Made By Us Studios #Tanya Cohen

Introduction to Made By Us Studios

Made By All (MBA) is making significant waves in Hollywood with the launch of Made By Us Studios (MBU), a transition from a social-first marketing agency to a premium content studio tailored for the creator economy. With the appointment of Tanya Cohen as Co-CEO, MBU is poised to redefine traditional entertainment structures.

The Vision Behind MBU

MBU aims to establish itself as a groundbreaking studio that enables creators to evolve into full-fledged media companies. This initiative aligns with MBA's global network, which boasts a cumulative reach of over 1.5 billion followers among top content creators—including those recognized by major publications like Forbes and TIME. By merging established entertainment values with the innovative spirit of the creator economy, MBU seeks to bridge the gap between traditional Hollywood and emerging independent content creators.

Transformative Ownership Model

At the heart of MBU's mission is a revolutionary model that prioritizes content driven by audience demand. Creators will play an essential role in the development and distribution processes, sharing in IP ownership and monetization—thus reshaping conventional entertainment economics. Co-CEO Leanne Perice emphasizes that this change is monumental: creators are now not just talents but the driving force behind distribution, audience engagement, and the next generation of movie stardom.

Tanya Cohen: A Game Changer

Tanya Cohen's involvement in MBU is particularly noteworthy. Known for her influential role in Hollywood, Cohen has a history of creating talent-first partnerships that emphasize long-term value. Her career began at the young age of 21, and she quickly rose to become one of the youngest partners in William Morris Endeavor's history. Her transition to Range Media Partners further showcased her dedication to developing integrated models across representation and production. With accolades like Forbes' 30 Under 30, Cohen's move to MBU illustrates a growing trend within Hollywood to embrace the creator economy fully.

Cohen emphasizes, "The creator economy is no longer a side activity for Hollywood; it is becoming its foundational operating principle." Her vision for MBU is to place creators at the center of the value creation process, allowing them to make a substantial impact and establish real influence.

Partnership and Collaboration

Rich Cook, the Founding Partner of Range Media Partners, reflects on Cohen's impressive contributions over the past five years, crediting her with helping to shape their Film and TV division into a competing force. Moving forward, they anticipate fruitful collaboration as Cohen steps into her new role at MBU—confident that her storytelling prowess and discerning taste will drive success.

The Future of Entertainment

As the global creator economy, now valued at $250 billion, continues to develop, MBU is strategically positioning itself at the forefront of this new entertainment landscape. The studio plans to deliver high-quality storytelling synonymous with Hollywood while leveraging the authenticity, scale, and direct engagement offered by influential creators.

With strong backing from key investors and a diverse advisory group from various industries—including entertainment and technology—MBU is set to unveil further details about its initiatives soon. Represented legally by Ken Funahashi of DLA Piper, the studio’s ambitious plans are already taking form, heralding a new era where the creator economy and Hollywood coexist and flourish together.

Conclusion

Made By Us Studios signifies a major shift in Hollywood's approach to content creation and distribution. By placing creators at the forefront and embracing a new paradigm of ownership, MBU represents a crucial evolution in the industry. As we continue to witness the merging of traditional media with today’s creators, the future of storytelling looks brighter than ever.