Community-Focused Dealer Spotlight: Lopez Auto Group's Impact on Mitsubishi Brand Growth
In the automotive industry, dealerships often serve as more than just places to buy vehicles; they can be vibrant community hubs. One shining example of this is the Lopez Automotive Group, which operates multiple Mitsubishi dealerships across Florida and Georgia. Led by President Laz Lopez, the group is not only focused on sales but also on fostering strong relationships within the communities they serve.
Laz Lopez’s journey with Mitsubishi began at a young age. At 19, he started detailing cars at a local dealership. This experience ignited his passion for the automotive industry, leading him to eventually purchase his first Mitsubishi dealership in 2020, two decades later. Now, Lopez Automotive Group comprises the Vero Beach Mitsubishi, Capital City Mitsubishi in Tallahassee, and Albany Mitsubishi in Albany, Georgia.
One pivotal aspect of Lopez’s strategy is cementing a local presence by actively participating in community events. Their involvement includes sponsoring a youth baseball league and a tennis club with over 700 members, showcasing their commitment to local youth and sports. "We recognize that being present in the community means a lot, and it has helped us build strong relationships with residents," Lopez remarks. The response has been overwhelmingly positive, with sales at his dealerships surpassing larger competitors in the areas.
The growth of Lopez Automotive has been swift. For example, the Capital City Mitsubishi store, which was ranked last in their district, made an astonishing turnaround to become number one within just two months. This success can be attributed to their robust community engagement and strong customer relations. Each store mirrors this success, with the community responding positively to their friendly and personalized service.
Looking ahead, Lopez is excited about Mitsubishi’s future roadmap, particularly the upcoming "Momentum 2030" plan. This strategic initiative outlines Mitsubishi’s vision for growth with a focus on introducing new vehicle models and sustainable practices, including the launch of electric vehicles by 2026. "The future looks bright for Mitsubishi, and I believe in the direction we are heading," he states passionately. This optimistic outlook directly influenced his decision to forgo purchasing dealerships of another brand and invest further in Mitsubishi instead.
Beyond business growth, the Lopez Automotive Group prioritizes charitable initiatives. Their community outreach includes donations to St. Jude’s Hospital and educational programs for immigrants learning English. Lopez himself is an immigrant from Cuba and understands the challenges faced by new arrivals, inspiring him to give back. "Helping others navigate language barriers and integrating into the community is personally important to me," he explains.
The heart of Lopez Automotive Group lies in its family-oriented approach. They focus on delivering an honest, customer-friendly experience, whether selling new Mitsubishi vehicles or providing quality service. Their Vero Beach location boasts an award-winning service department and a bilingual team, highlighting their accessibility to the diverse local community. "We are here to serve and build trust with our customers," proclaims Lopez, a sentiment that resonates strongly with every team member.
For more details about their full range of Mitsubishi vehicles, visit MitsubishiCars.com.
The Lopez Automotive Group exemplifies how local dealerships can thrive while contributing positively to their communities. With a vision grounded in engagement, service, and forward-thinking strategies, they set a worthwhile model for others in the automotive industry. As Mitsubishi Motors North America navigates change towards a more sustainable future, the Lopez Automotive Group stands ready to lead the way in customer satisfaction and community support.
For further insights or inquiries, you can contact Mitsubishi Motors North America at their headquarters in Franklin, Tennessee, or visit their media site for the latest updates.
A Journey Rooted in Community
Laz Lopez’s journey with Mitsubishi began at a young age. At 19, he started detailing cars at a local dealership. This experience ignited his passion for the automotive industry, leading him to eventually purchase his first Mitsubishi dealership in 2020, two decades later. Now, Lopez Automotive Group comprises the Vero Beach Mitsubishi, Capital City Mitsubishi in Tallahassee, and Albany Mitsubishi in Albany, Georgia.
Embracing Local Initiatives
One pivotal aspect of Lopez’s strategy is cementing a local presence by actively participating in community events. Their involvement includes sponsoring a youth baseball league and a tennis club with over 700 members, showcasing their commitment to local youth and sports. "We recognize that being present in the community means a lot, and it has helped us build strong relationships with residents," Lopez remarks. The response has been overwhelmingly positive, with sales at his dealerships surpassing larger competitors in the areas.
Rapid Expansion and Success
The growth of Lopez Automotive has been swift. For example, the Capital City Mitsubishi store, which was ranked last in their district, made an astonishing turnaround to become number one within just two months. This success can be attributed to their robust community engagement and strong customer relations. Each store mirrors this success, with the community responding positively to their friendly and personalized service.
Future Vision with Momentum 2030
Looking ahead, Lopez is excited about Mitsubishi’s future roadmap, particularly the upcoming "Momentum 2030" plan. This strategic initiative outlines Mitsubishi’s vision for growth with a focus on introducing new vehicle models and sustainable practices, including the launch of electric vehicles by 2026. "The future looks bright for Mitsubishi, and I believe in the direction we are heading," he states passionately. This optimistic outlook directly influenced his decision to forgo purchasing dealerships of another brand and invest further in Mitsubishi instead.
Giving Back to the Community
Beyond business growth, the Lopez Automotive Group prioritizes charitable initiatives. Their community outreach includes donations to St. Jude’s Hospital and educational programs for immigrants learning English. Lopez himself is an immigrant from Cuba and understands the challenges faced by new arrivals, inspiring him to give back. "Helping others navigate language barriers and integrating into the community is personally important to me," he explains.
A Message from Laz Lopez
The heart of Lopez Automotive Group lies in its family-oriented approach. They focus on delivering an honest, customer-friendly experience, whether selling new Mitsubishi vehicles or providing quality service. Their Vero Beach location boasts an award-winning service department and a bilingual team, highlighting their accessibility to the diverse local community. "We are here to serve and build trust with our customers," proclaims Lopez, a sentiment that resonates strongly with every team member.
For more details about their full range of Mitsubishi vehicles, visit MitsubishiCars.com.
Conclusion
The Lopez Automotive Group exemplifies how local dealerships can thrive while contributing positively to their communities. With a vision grounded in engagement, service, and forward-thinking strategies, they set a worthwhile model for others in the automotive industry. As Mitsubishi Motors North America navigates change towards a more sustainable future, the Lopez Automotive Group stands ready to lead the way in customer satisfaction and community support.
For further insights or inquiries, you can contact Mitsubishi Motors North America at their headquarters in Franklin, Tennessee, or visit their media site for the latest updates.
Topics Consumer Products & Retail）
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