TSI Adopts AI Solutions
2025-11-14 03:02:23

TSI Holdings Adopts AI-Powered SaaS for Streamlined Communications

TSI Holdings Adopts Conversational AI SaaS 'Ivry'



In a significant move to enhance operational efficiency, TSI Holdings has recently adopted the conversational AI SaaS 'Ivry.' This integration aims to streamline various incoming inquiries related to their diverse apparel brands, allowing for automated handling and appropriate routing to relevant departments.

Background of Adoption



TSI Holdings, located in Minato-ku, Tokyo, operates numerous apparel brands. Their centralized phone line was inundated with a wide array of queries ranging from customer inquiries about stores and products to more specialized topics like Investor Relations (IR) and recruitment. Staff members were often pulled away from their core responsibilities to manage these calls, particularly the high volume of unsolicited sales pitches, leading to an inefficient and stressful workflow.

Prior to the implementation of Ivry, the staff faced challenges in efficiently managing incoming calls. Not only did they struggle with a significant proportion of nuisance calls, but they also dealt with complex inquiries that often required confirmations and callbacks, consequently leading to delays and a less-than-optimal customer experience.

With the launch of Ivry, TSI aims to alleviate these pain points by automating the call handling process. The AI will conduct initial screenings of inquiry types and intelligently direct callers to the appropriate departments, allowing staff to focus on their primary tasks and enhance customer satisfaction.

Key Benefits of Implementation



1. Automation of Non-Urgent Calls: All calls pertaining to sales opportunities, which do not require immediate attention, are now handled automatically by AI. This allows staff to stay focused on essential business operations without interruption.

2. Intelligent Inquiry Routing: The AI system is capable of categorizing inquiries such as IR, recruitment, or internal staff messages, leading to a more efficient communication flow. By conducting preliminary screenings, the AI can connect callers directly to the necessary personnel, eliminating the previous inefficient practice of routing through frontline staff.

According to Ryoha Okunishi, CEO of IVRy, the collaboration with TSI Holdings represents a significant achievement. He expressed gratitude for being able to assist a leading fashion brand in automating and optimizing their customer inquiry processes. Okunishi emphasized that the AI's ability to manage routine responses allows employees to concentrate on their fundamental duties, ultimately strengthening TSI's competitive edge in the marketplace.

Future Prospects



The adoption of Ivry is just the beginning. TSI Holdings is enthusiastic about leveraging this technology to further enhance their data-driven decision-making process and continuously improve the value they provide to their customers through innovative solutions. The integration of advanced AI capabilities marks a pivotal step in TSI's journey towards operational excellence and improved customer experience.

As AI technology continues to evolve, it holds immense potential for transforming traditional business processes. TSI's pioneering use of Ivry not only showcases their commitment to enhancing efficiency but also positions them as a leader in adopting innovative technological solutions in the fashion industry.

For more information about Ivry, visit their corporate website.


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Topics Business Technology)

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