#London #United Kingdom #Bentley #Bentayga #JOE & THE JUICE

Bentley and Joe & The Juice: A Fusion of Craftsmanship

In an exciting new collaboration, Bentley Motors has announced a global partnership with Joe & The Juice, set to redefine the relationship between luxury automobiles and premium coffee culture. This partnership was officially unveiled at a private event on September 27, 2025, in West London, where guests were treated to the first taste of an exquisite cup of coffee served from a specially designed Bentayga.

The partnership highlights a shared passion for craftsmanship and community, connecting the world of cars and coffee in an unprecedented way. With an emphasis on storytelling that spans from Crewe to Copenhagen, Bentley and Joe & The Juice are committed to delivering luxury experiences that resonate with coffee aficionados and car enthusiasts alike.

The Special Bentayga

The standout feature of this collaboration is the special edition Bentayga, designed by Bentley's bespoke division, Mulliner. It houses a mobile coffee installation, equipped with a custom grinder, espresso machine, and a refrigerator, making it the most luxurious “coffee car” on the road. While cruising, this vehicle delivers barista-level performance, showcasing Bentley's commitment to perfection in every detail.

The exterior of the Bentayga features a striking combination of Bentley green and Joe’s signature pink, complemented by a dual insignia that melds both brands' emblems. Inside, the car offers a lavish leather interior with green panels and pink accents, perfect for a stylish coffee experience that embodies both luxury and functionality. The coffee equipment slides out when the vehicle is stationary, allowing passengers to enjoy an outstanding espresso. When on the move, the installation seamlessly retracts, ensuring that the journey remains stylish and uninterrupted.

A Launch Event to Remember

The unveiling at the Duke of London, a hub for classic cars and supercars, brought together enthusiasts, clients, and media for a shared experience celebrating the beauty of craftsmanship and culture. The event also showcased limited collaboration merchandise, further enhancing the sense of community among attendees. This special occasion marked the first step toward a broader international tour where the Bentley x Joe & The Juice Bentayga will feature at cultural, lifestyle, and design festivals around the globe, promoting conversations centered around coffee and cars.

Future Aspirations

As the brands prepare for their official partnership launch in 2026, comments from both sides underline the synergy of their shared values:

• - Kasper Garnehl, Global Brand VP at Joe & The Juice, remarked, “This partnership beautifully marries two brands that prioritize quality and experience. The Bentayga exemplifies our vision of connecting people through coffee, design, and culture.”
• - Ben Wattam, Marketing Director at Bentley Motors, emphasized their aim for innovative collaborations that transcend traditional constraints: “Our partnership with Joe & The Juice will bring new value to communities by showcasing exquisite coffee alongside unparalleled cars.”

A Legacy of Luxury

Bentley Motors is renowned for its luxury, merging expertise in craftsmanship, engineering, and advanced design. The brand has evolved through the years, maintaining its dedication to bespoke quality while adapting to modern luxury lifestyles. Bentley's collaboration with Joe & The Juice reinforces its commitment to creating personalized experiences for discerning clientele globally.

Founded in Copenhagen in 2002, Joe & The Juice has grown into a beloved international brand with over 450 locations. It emphasizes fresh ingredients and community connection, aiming to inspire people to embrace a healthy lifestyle without compromise.

With both brands focusing on quality, experience, and sustainability, the partnership promises a unique blend of luxury and lifestyle, aiming to revolutionize how communities connect over coffee and exceptional design.

As we anticipate the official launch in 2026, the collaboration between Bentley and Joe & The Juice may very well set a new standard in the industry and redefine the luxury experience for aficionados worldwide.