#China #Beijing #Chery #family #AutoChina

CHERY Unveils New Value Proposition at AutoChina 2026

On April 24, 2026, CHERY took a significant step in the automotive industry during the AutoChina 2026 exhibition, announcing its new value proposition, "For Family." This initiative not only marks an enhancement in their existing brand ethos but also outlines a clear strategic vision aimed particularly at enhancing the lives of families worldwide by 2030. CEO Jeff Zhang emphasized that this slogan embodies a commitment to ensuring safety and joy on every journey with quality products and thoughtful technology.

The phrase "For Family" shines a light on the company’s commitment to consumers, reinforcing the idea that their vehicles are designed with family needs as a priority. This aligns with CHERY's ongoing ambition to reach 10 million families globally, reinforcing its role as a responsible global citizen. By transitioning from being merely a recognized global brand to a trusted partner for families, CHERY is rebranding itself to meet the expectations of modern consumers.

In the past 23 years, CHERY has expanded its operations to over 120 countries and regions, serving more than 4.5 million families. Such impressive numbers reflect the company's commitment to providing high-quality products and services that people trust. Remarkably, a family around the globe chooses a CHERY vehicle every minute, illustrating the brand’s growing recognition and reliability in the automotive sector.

To support families comprehensively, CHERY has established an extensive global network, comprising 8 research and development centers, 36 production bases, over 2,000 dealers, and more than 1,800 service centers. This vast infrastructure allows the brand to maintain a localized approach with its business practices, encapsulated by the philosophy: "In somewhere, For somewhere, Be somewhere.” Essentially, CHERY is dedicated to creating a symbiotic relationship with local communities and achieving mutual benefits through this structured operational model.

The newly launched "For Family" proposition is founded on three crucial pillars: uncompromising safety, space equality, and technology equality. These core values illustrate the company’s commitment to providing safe, spacious, and technologically enhanced mobility solutions for families worldwide. A prime example highlighted at the AutoChina show is the introduction of the TIGGO V, a model that embodies these principles, offering families a reliable option that doesn’t compromise on quality.

Furthermore, this year, CHERY also introduced its "FAMILY CARE" service brand to enhance customer service experiences. The combination of this service and the new value proposition demonstrates CHERY’s capability and ambition to partner with families on their journeys, ultimately moving towards a better future for all. With these initiatives, CHERY is not only looking to grow its market share but is also positioning itself as a brand that prioritizes family welfare, adapting to the evolving needs of society.

As the automotive landscape continues to evolve with shifting consumer preferences and technological advancements, CHERY remains steadfast in its mission to create dependable, family-focused vehicles. This strategic enhancement of their value proposition emphasizes their dedication to being more than just an automotive manufacturer, but a company that truly resonates with the families they serve around the globe.