AITO Unveils Global Product Line at IAA MOBILITY 2025 Redefining New Luxury in the Intelligent Era

Introduction

AITO, the upscale brand of intelligent electric vehicles under the SERES Group, proudly showcases its global product range at the IAA MOBILITY 2025 in Munich. This marks a critical step in the brand's journey toward establishing itself as a prominent name in the automotive industry, especially in the realm of intelligent mobility. The launch features three new Middle Eastern variants: AITO 9, AITO 7, and AITO 5, emphasizing a new interpretation of "luxury" that marries advanced technology with user-centric design.

AITO's Vision for New Luxury

The concept of "new luxury" in the context of intelligent mobility is all about redefining the expectations and experiences associated with high-end vehicles. AITO aims to create transport solutions that are not just functional but also sophisticated and user-friendly. At the core of this philosophy is the belief that luxury should be accessible while integrating cutting-edge technology. AITO President Leon He states, "We aspire to become a glocal brand. Today, we introduce our truly globalized product line at IAA MOBILITY 2025, setting a strategic milestone in our globalization journey."

Product Highlights

Middle Eastern Market Variants

The Middle Eastern versions of the AITO lineup are specifically designed to meet the diverse mobility needs of local customers. These vehicles come equipped with a multilingual intelligent cabin that supports three languages: Chinese, English, and Arabic, ensuring that users from various backgrounds can navigate effortlessly. The products also integrate into the local digital ecosystem to enhance the user experience further.

Advanced Performance Features

Each of these new models demonstrates significant enhancements to performance tailored for the unique driving conditions of the Middle East. Rigorous testing has been conducted in extreme environments, such as deserts, ensuring their reliability and efficiency. The vehicles have also received certification to enter the UAE market, paving the way for their anticipated launch.

Cutting-Edge Technology

AITO's global strategy includes the introduction of the SERES Super Range-Extender system, which is making its international debut at this year's show. This innovative system combines high power, efficiency, and a lightweight design to offer a smooth driving experience. The AITO MF platform, being the industry's first to support three new energy modes — super extended range electric, battery electric, and ultra-hybrid — positions AITO as a pioneer in sustainable mobility.

AITO's Presence at IAA MOBILITY

From September 8 to 12, 2025, attendees can explore AITO’s vision of new luxury in intelligent mobility at Booth D40, Hall B3, at the Munich Exhibition Center. The showcase will not only present the new models but also feature interactive demonstrations of the advanced technologies that set AITO apart in the competitive automotive landscape.

Conclusion

AITO's unveiling at IAA MOBILITY 2025 is a clear statement of its commitment to redefining luxury and mobility through innovation and customer-centric design. With its focus on both the Middle Eastern market and its strategic approach to globalization, AITO is poised for a successful expansion beyond its roots in China.

For more updates and insights into AITO’s product offerings, visit their official website or engage with them at the exhibition in Munich.