#USA #Los Angeles #Gordon Ramsay #HexClad #Yuki Tsunoda

HexClad Partners with F1's Yuki Tsunoda

HexClad, the renowned high-performance cookware brand widely appreciated by chefs and culinary enthusiasts, has just announced the appointment of Yuki Tsunoda, the rising star of Formula 1, as its new global brand ambassador. This exciting partnership kicks off an international campaign that marries the precision of racing with the art of cooking — two arenas where elite tools, focus, and execution are key.

Tsunoda is not just recognized for his fearless driving and remarkable personality; he is also a passionate cook with a long-standing dream of becoming a chef. In a dynamic collaboration with celebrity chef Gordon Ramsay, Tsunoda is set to light up a new campaign titled “High-Performance Culinary Equipment.” Together, they will demonstrate that top performance in any field begins with the best tools.

“Food and cooking are integral parts of my life, and I love spending time in the kitchen,” Tsunoda expressed, highlighting the natural synergy between his culinary passions and HexClad's exceptional products. “The partnership with HexClad felt like a perfect fit. Their cookware enhances my experience while providing me with the professional-grade tools I need.”

This partnership places Tsunoda alongside an impressive list of HexClad ambassadors, which includes celebrated chef Gordon Ramsay, who relies on the brand’s patented hybrid cookware for its durability and unmatched performance. Throughout the 2025 Formula 1 season, Tsunoda will feature prominently in a global advertising campaign, showcasing how HexClad supports his life outside racing with the same level of precision and performance that he brings to each race. Notably, the HexClad logo will also appear on his racing helmet during one of the races this season.

Daniel Winer, co-founder and CEO of HexClad, remarks on Tsunoda's selection, stating, “Yuki is an incredible athlete, but what makes him an ideal fit for HexClad is his mindset. He is passionate, precise, and fully engaged.” Winer added that the brand was created for people seeking the best tools to push their limits, whether they are preparing a meal or striving for championship success.

This announcement comes as HexClad experiences significant growth on a global scale, continually redefining how performance-focused cooking tools influence the industry. With Tsunoda on board, the brand enhances its visibility in both the culinary world and the global sports arena.

The campaign, crafted by HexClad and produced by KODE Media under the award-winning direction of Peter Franklyn Banks, is set to roll out globally across audiovisual, digital, and social media platforms beginning in fall 2025. It will be supported by a multi-market public relations and retail strategy covering the United States, United Kingdom, Japan, and beyond.

To explore more about HexClad and their innovative products, visit www.hexclad.com.

About HexClad

Founded in 2016 and headquartered in Los Angeles, HexClad has established itself as a leading global brand in premium cookware, recognized for its patented hybrid technology that combines stainless steel and non-stick surfaces for unparalleled performance and durability. Whether through direct distribution channels or strategic partnerships, HexClad is committed to equipping cooks of all levels with products that challenge conventions and break new ground. The brand has also been featured on the Inc. 5000 list of the fastest-growing private companies in America for the years 2023-2025. For additional information, visit www.hexclad.com.

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