#United States #St. Louis #DER #Nico Tortorella #Kratom

Nico Tortorella Launches DER: A New Era in Non-Alcoholic Beverages

In a groundbreaking move that seeks to redefine social drinking, actor and multi-talented creator Nico Tortorella has unveiled DER (Drink. Enjoy. Repeat.), a unique kratom-infused beverage that offers an innovative alternative to traditional alcoholic drinks. Debuting on National Kratom Day, September 30, 2025, DER is not just another non-alcoholic option; it embodies a new ritual in social drinking that celebrates community, creativity, and wellness.

A New Kind of Brew

Developed in collaboration with Korthals' Collection, DER is a low-dose, botanical brew designed for those who crave social interaction without the downsides of alcohol. Priced at $7 for a 12 oz. can, or $20 for a four-pack, this brew promises a 'buzz that doesn’t blur', ensuring that drinkers can maintain clarity while enjoying their gatherings.

The unique flavor profile of DER features a crisp, refreshing taste with hints of grapefruit and a familiar hop presence, reminiscent of classic American lagers. This beer-like experience is built for casual settings such as backyard BBQs and sunny days, providing a pleasant lift through its kratom infusion that supports focus and social energy without the fear of a hangover.

Celebrating Kratom

Kratom, derived from the leaves of the Mitragyna speciosa tree, has been a key component of sustainable energy and focus for many, particularly in Southeast Asia. For Tortorella, incorporating kratom into a drink symbolizes a journey towards sobriety and mental wellness. "Kratom has been part of my daily life for years. It keeps me grounded and present, and I believe it deserves recognition," Tortorella stated, highlighting his personal connection to the herb.

Creating DER was a labor of love, taking two years of development. The intention was clear: to fill a gap in the market for individuals seeking an enjoyable drinking experience devoid of alcohol's adverse effects. Tortorella and the Korthals' Collection team aim to shed light on kratom's potential, separating it from the stigma often associated with the substance, and help it gain the respect it merits as a wellness tool.

The Collaboration

Dafna Revah, Co-Founder and Chief Strategy Officer of MNG, noted, "When Nico first approached us with the idea, we knew immediately that we were onto something unique. His path in sobriety and his passion for kratom have driven the development of DER, making it authentically appealing to consumers."

This release marks a significant achievement for the brand, aiming at making kratom products mainstream and relatable. With rigorous testing at different stages, DER assures quality, transparency, and safety, addressing any consumer concerns about substance misuse. Brought into the public eye with endorsements from health professionals and bipartisan congressional support, kratom continues to gain traction as a wellness product.

Availability and Future Prospects

Starting from its launch date, DER will be accessible across 44 states in the U.S. Consumers can purchase it online via KorthalsCollection.com or ShopCBDKratom.com, and it will also be available in various retail locations that promote kratom and wellness products.

To stay updated with the latest developments from DER, follow them on Instagram at @drinkenjoyrepeat, and immerse yourself in the new trend that blends the essence of social drinking with a mindful approach. Tortorella’s DER leads the way, advocating for responsible enjoyment and the powerful potential of kratom in the beverage market.

This integration of kratom into social settings not only reflects shifting cultural attitudes towards substances but also highlights the growing trend of wellness-focused living. As non-alcoholic options gain popularity, DER is poised to carve out its niche, illustrating that enjoyment and mindfulness can coexist beautifully in a can.